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CRM & Lifecycle Marketing Lead (B2B)

Proton· Marketing
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Hybrid (London and Barcelona)€46k - €71kfull-timePosted 4d ago

About the role

Senior individual contributor responsible for defining and owning Proton's B2B CRM & Lifecycle strategy and operations across self-serve, sales-led and partner motions, with end-to-end accountability from lead acquisition to renewal and expansion in a hybrid, privacy-first B2B SaaS environment.

Responsibilities

  • Own the end-to-end B2B lifecycle strategy across self-serve, sales-led and partner motions.
  • Define and operationalise core programs: lead nurture, trial and admin onboarding, seat activation and adoption, renewal, churn prevention, plan upgrade, cross-sell and win-back.
  • Design lifecycle messaging at contact and account levels for admins, economic buyers and end users.
  • Embed lifecycle thinking across Marketing, Sales, Customer Success and Product.
  • Take CRM from early-stage to mature, as owner and primary admin of the marketing side of the platform.
  • Establish clean lifecycle-stage and lead-status definitions, robust lead and account scoring, including product-qualified signals from self-serve usage.
  • Build and run MQL to SQL orchestration with Sales and RevOps: routing, handoff and SLAs.
  • Own forms, campaign tracking, UTM standards and marketing attribution, tying programs to pipeline and revenue.
  • Own marketing data hygiene, governance, consent and GDPR compliance.
  • Partner with Customer Success on onboarding, health signals and renewal journeys for existing accounts.
  • Build expansion triggers for seat growth, plan upgrades and cross-sell into Proton suite.
  • Support partner and MSP programs with lifecycle journeys for partner recruitment, enablement and the customers they bring.
  • Define data foundation for B2B lifecycle: product events, account attributes, and intent signals.
  • Ensure billing, usage and firmographic data flow into HubSpot; collaborate with Data to productionize predictive models (churn/expansion propensity, fit or intent).
  • Act as business voice into Martech, specifying required capabilities and sign-off on builds.
  • Own funnel and lifecycle KPIs and provide clear visibility to stakeholders.
  • Run structured test-and-learn and maintain an optimisation roadmap.
  • Serve as connective tissue across Marketing, Sales, CS, Product, RevOps and Data around a single account view.
  • Ensure CRM and lifecycle workflows reflect actual Sales and CS operations.
  • Enable stakeholders on CRM discipline and scale documentation, standards, and processes.

Qualifications

  • Significant experience in B2B lifecycle marketing, CRM or marketing operations in a SaaS company, ideally a scale-up.
  • Deep, hands-on CRM and Marketing Automation expertise; certification is a plus.
  • Experience with hybrid self-serve and sales-led motions.
  • Highly analytical and commercially minded; comfortable with account segmentation and experimentation.
  • Systems thinker with ability to build scalable foundations in a privacy-first environment; working knowledge of GDPR and consent management.

Skills

Required:B2B lifecycle marketingCRM & Marketing AutomationHubSpot

Benefits

  • Work that Matters: impact-focused mission and outcome-driven work.
  • Stock Options: ownership from day one.
  • Technology: appropriate hardware and software.
  • Learning & Development: growth opportunities and real ownership from day one.
  • Employee Benefits: health coverage, retirement options, leave, wellness support.
  • In-Person Collaboration: offices in Geneva, Zürich, Barcelona, London and more.
  • Food: lunch and snacks provided in offices.
  • Transport: coverage for public transport, bike allowances, or parking.
  • Flexible Working: flexible hours; outcomes matter more than clock time.
Last updated Oct 22, 2026. Interested? Apply on the company site.

About Proton

Privacy by default

Proton was started in 2014 by scientists who met at CERN and shared a vision of an internet that defends freedom and puts people first.

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