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Marketing Lead - EMEA

Outset· Marketing
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LondonFull-timePosted 4d ago

About the role

EMEA Marketing Lead to build Outset’s presence and grow the community across the region. Own regional field marketing, tradeshows, and community programs, collaborate with EMEA Sales and US marketing, and execute regional strategy from concept to measurement.

Responsibilities

  • Build and execute an EMEA marketing plan with Sales, prioritizing markets, audiences, and programs to create awareness, generate qualified pipeline, and move deals forward.
  • Own regional tradeshow strategy and execution: selecting events, negotiating sponsorships, booth experiences, speaking opportunities, promotion, and follow-up.
  • Create Outset-hosted experiences (executive dinners, research roundtables, customer gatherings, community meetups).
  • Build lasting relationships with researchers, insights leaders, customers, industry communities, and regional partners; convert relationships into collaboration opportunities.
  • Develop creative activations to help Outset stand out and attract interest.
  • Partner with US marketing to adapt campaigns/materials for regional audiences and extend local program reach.
  • Own regional program budgets, vendors, timelines, and logistics with thoughtful investment trade-offs.
  • Measure and improve program performance across target-account engagement, qualified meetings, pipeline created/influenced, and cost efficiency.
  • Bring insights from local customers, prospects, and Sales to inform messaging and future campaigns.

Qualifications

  • 5+ years of experience in B2B marketing, with strong track record in field marketing, events, or community programs in EMEA.
  • Experience owning tradeshows and hosted events from concept through execution and follow-up, with clear impact on pipeline.
  • Strong relationship-building instincts and talent for bringing people together around useful conversations and experiences.
  • Excellent project management skills; ability to manage budgets, vendors, and multiple programs while maintaining attention to detail.
  • Strong writing and communication skills with ability to adapt messaging for different markets/audiences.
  • Comfort using CRM (Hubspot) and marketing tools to manage campaigns, track results, and identify improvements.
  • Experience in a fast-paced startup or resourceful environment with independence to build from scratch and collaboration across regions/time zones.
  • Willingness to travel regularly for events, customer programs, and team collaboration across EMEA.

Skills

Required:B2B marketing
Last updated Oct 22, 2026. Interested? Apply on the company site.
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About Outset

AI-powered user interviews

Outset offers AI-powered user interviews to conduct qualitative research. Traditional surveys are fast but lack depth while live interviews produce high quality data but are slow and expensive. Outset uses LLMs to lead interviews and synthesize results so researchers get high quality data 100 times faster.

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