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Principal Product Marketing Manager

Assort Health· 310-Marketing
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Hybrid (San Francisco)$205k - $240kFull-timePosted 4d ago

About the role

B2B product marketer responsible for go-to-market strategy and growth for the Health Systems segment in a fast-growing healthcare AI company.

Responsibilities

  • Own go-to-market strategy and performance for Health System, a major market segment —from positioning and messaging through pipeline, win rate, and revenue growth—serving as the single point of accountability for the segment's success.
  • Partner closely with Sales, Demand Generation, and Customer Success on segment GTM execution, identifying and acting directly on the highest-leverage opportunities to accelerate growth.
  • Lead integrated product launches for your segment by defining strategy, success metrics, and required assets in partnership with Product, Demand Generation, and Sales.
  • Own customer proof strategy—including case studies, video spotlights, and ROI narratives—in partnership with Content Marketing to shorten sales cycles within your segment.
  • Define and maintain the sales enablement strategy (pitch narrative, battlecards, product collateral, objection handling) for your segment, ensuring consistency and adoption across the revenue team.
  • Partner with Product and Revenue leadership on pricing, packaging, and monetization strategy to accelerate segment ARR growth.
  • Act as the market and competitive authority for your segment, translating industry trends, regulatory changes, and competitor activity into clear points of view and GTM recommendations.
  • Represent your segment's voice in company-wide strategic planning, pulling in market and performance data to influence roadmap and resourcing decisions.

Qualifications

  • 7–10+ years of B2B SaaS, sales-led growth product marketing experience, with a track record of owning go-to-market strategy and being held accountable for revenue or growth outcomes for a product line, segment, or business unit—not just marketing outputs.
  • Proven ability to execute in early-stage or fast-moving environments, with the ability to influence senior stakeholders across Product, Sales, and Marketing.
  • Exceptional storytelling and executive-level communication skills—written, verbal, and visual.
  • Strong technical fluency, with the ability to translate product complexity into clear customer value and confidently engage with technical and revenue audiences.
  • Working knowledge of marketing and analytics platforms (e.g., HubSpot, Marketo, GA, Looker) and basic design tools (e.g., Slides, Figma).

Skills

Required:Go-to-market strategyCross-functional leadershipStorytelling / executive communicationMarket analysis and competitive insights
Nice to have:Pricing and packaging

Benefits

  • Competitive Compensation – Including salary and employee stock options.
  • Lifelong Learning – Annual budget for professional development and training opportunities.
  • Office Setup Stipend.
  • Top-Tier Health Coverage – Medical, dental, and vision insurance.
  • Flexible PTO.
  • Meals & Snacks.
  • Fitness Stipend.
  • Commuter Benefits.
  • 401(k)
Last updated Oct 22, 2026. Interested? Apply on the company site.

About Assort Health

AI Voice Agent for Healthcare | 190M+ Patient Interactions | Assort Health

Assort Health’s AI voice agent for healthcare runs on a platform trained on 190M+ interactions to handle the entire patient journey, from referrals and scheduling to intake and follow-up.

24/7AIFollow-upHealthcareReferralsSchedulingTriageVoice Agent
Company profileWebsite

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