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Senior Field Marketing Manager - DACH

Twilio· Marketing
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Hybrid (UK)Full-timePosted 4d ago

About the role

Senior Field Marketing Manager responsible for leading and executing regional field marketing and event strategy across Germany, Austria, and Switzerland (DACH) to accelerate pipeline conversion and drive revenue growth, partnering with DACH Sales leadership and coordinating with key stakeholders across the region.

Responsibilities

  • Partner closely with DACH First-Line Managers (FLMs) and Account Executives to align event programs with regional revenue targets and priority accounts across Strategic and New Business segments.
  • Design hyper-focused event experiences (e.g., C-level roundtables, founder dinners, technical deep-dive workshops, and roadshows) to address DACH enterprise pain points.
  • Lead end-to-end strategy, content localization, speaker sourcing, venue management, and execution for proprietary Twilio regional events across key DACH tech hubs (e.g., Munich, Berlin, Zurich, Frankfurt).
  • Own regional presence at strategic industry conferences and hyper-scaler co-marketing events (AWS, Meta, Google) in partnership with the Partner Marketing Manager.
  • Ensure every event touchpoint—from invitation copy and agenda design to post-event executive follow-up—is tailored to DACH business culture and regional compliance/legal standards.
  • Establish strict lead and attendee follow-up SLAs with regional SDR and AE teams to convert event engagement into qualified pipeline and active deal velocity.
  • Develop targeted post-event content and micro-campaigns to enable Account Executives to maintain momentum with enterprise account teams.
  • Measure and report on event success through commercial metrics: target account penetration rate, pipeline created/influenced, deal velocity, and closed-won revenue.
  • Manage the apportioned regional field marketing budget and local vendor relationships to ensure ROI and flawless execution.

Qualifications

  • 5–7 years of enterprise software/SaaS field marketing experience with a proven track record of owning event strategy and execution tied to pipeline and revenue generation.
  • Deep familiarity with the DACH region (Germany, Austria, Switzerland) including regional business etiquette, key enterprise tech hubs, local event ecosystems, and localized content preferences.
  • Fluent/Native German (written and verbal) with impeccable English for local messaging and engagement with DACH buyers and local agencies.
  • Demonstrated commercial acumen with the ability to act as a trusted peer to Senior Sales Leadership and Enterprise Account Executives.
  • Hands-on experience using CRM and marketing automation tools (e.g., Salesforce, Marketo) to track event ROI, account attendance depth, and pipeline conversion across the funnel.
  • Exceptional organizational discipline and project management skills to manage multiple complex event activations simultaneously.
  • Bachelor’s degree or equivalent practical experience.

Skills

Required:Enterprise SaaS field marketingDACH regional fluencyGerman language proficiencyCRM & Marketing AutomationEvent management

Benefits

  • Competitive pay
  • Generous time off
  • Parental and wellness leave
  • Healthcare
  • Retirement savings program
  • Offerings vary by location
Last updated Oct 22, 2026. Interested? Apply on the company site.

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