← All roles

Senior Field Marketing Manager - North

Twilio· Marketing
Apply on company site
Hybrid (United Kingdom)full-timePosted 4d ago

About the role

Lead and execute regional field marketing and high-touch event strategy across the UK & Nordics to accelerate pipeline, drive revenue, and engage key regional accounts. Partner with Sales Leadership to design and deliver targeted events, workshops, and co-marketing activations, focusing on core products and ensuring measurable ROI.

Responsibilities

  • Partner closely with North Sales Leadership and Account Executives to align event programs directly with regional revenue targets and priority accounts across Strategic and New Business segments.
  • Design hyper-focused event experiences (e.g., C-level roundtables, founder dinners, technical deep-dive workshops, and roadshows) built to solve specific regional customer pain points.
  • Lead end-to-end strategy, content localisation, speaker sourcing, venue management, and execution for proprietary Twilio regional events across key North tech hubs (e.g., London, Stockholm, Copenhagen).
  • Own regional presence at strategic industry conferences and hyper-scaler co-marketing events (AWS, Meta, Google) in partnership with the Partner Marketing Manager.
  • Establish strict lead and attendee follow-up SLAs with regional SDR and AE teams to convert event engagement into qualified pipeline and deal velocity.
  • Develop targeted post-event content and micro-campaigns to enable Account Executives to maintain momentum with enterprise account teams.
  • Measure and report on event success through commercial metrics: target account penetration rate, pipeline created/influenced, deal velocity, and closed-won revenue.
  • Manage the apportioned regional field marketing budget and local vendor relationships to ensure optimal ROI and flawless execution.

Qualifications

  • 5–7 years of enterprise software/SaaS field marketing experience, with a proven track record of owning event strategy and execution tied directly to pipeline and revenue generation.
  • Deep familiarity with the UK & Nordics region, including regional business etiquette, key enterprise tech hubs, local event ecosystems, and localized content preferences.
  • Impeccable English written and verbal communication skills to write compelling local messaging and engage with regional enterprise buyers and agencies.
  • Demonstrated commercial acumen with the ability to act as a trusted peer to Senior Sales Leadership and Enterprise Account Executives.
  • Hands-on experience using CRM and marketing automation tools (e.g., Salesforce, Marketo) to track event ROI, account attendance depth, and pipeline conversion across the funnel.
  • Exceptional organisational discipline and project management skills to handle multiple complex event activations simultaneously.
  • Bachelor’s degree or equivalent practical experience.
  • Desired: Familiarity with account-based marketing (ABM) methodologies and account-level pipeline tracking within enterprise SaaS.

Skills

Required:Event strategy and executionRegional market knowledge (UK & Nordics)CRM and marketing automation (Salesforce, Marketo)Communication (English)

Benefits

  • competitive pay
  • generous time off
  • parental and wellness leave
  • healthcare
  • retirement savings program
  • offerings vary by location
Last updated Oct 22, 2026. Interested? Apply on the company site.

About Twilio

Twilio platform for communications and programmable APIs across messaging, voice, video, and AI-enabled workflows.

AIAI agent productivityAll productsCDPCPaaSConversational AIConversationsCustomer Data Platform
Company profileWebsite

More open roles at Twilio