Marketing Analytics Manager
San Franciscofull-timePosted 11mo ago
About the role
Owns systems, insights, and frameworks for global growth; key analytics partner to growth teams; responsible for performance modeling, measurement infrastructure, and measurement strategy.
Responsibilities
- Own and evolve Speak’s global marketing analytics function, including dashboards, attribution, experimentation, and incrementality/MMM.
- Partner with growth globally teams to guide investment decisions across performance, CRM, brand (TV, OOH), ASO/SEO, influencer, and offline channels.
- Design and manage the analytics infrastructure that supports accurate, fast, and scalable insights across markets and platforms.
- Build and operationalize frameworks for measuring CAC, LTV, ROI, incrementality, and media efficiency.
- Accelerate experimentation velocity by supporting the design, execution, and analysis of A/B and market-level tests across creatives, lifecycle, and product surfaces.
- Collaborate cross-functionally with product, engineering, and finance teams to identify levers for acquisition, retention, and monetization.
- Shape forward-looking strategy by analyzing media fatigue, market saturation, and competitive benchmarks.
- Hire and mentor junior team members, scaling the team alongside the business.
Qualifications
- 5–7+ years of experience in high-performance analytics roles.
- At least 3 years focused specifically on growth or marketing analytics.
- Deep familiarity with multi-channel marketing measurement, attribution systems, LTV/CAC frameworks, and MMM/incrementality testing.
- Expertise in SQL, plus hands-on experience with BI tools like Mode, Looker, or Tableau.
- Experience designing and running marketing and pricing/packaging experiments.
- Demonstrated ability to influence growth, product, finance, and marketing stakeholders with insights.
- Strategic mindset and ability to prioritize.
- Clear, compelling communication skills.
Skills
Required:Data AnalysisSQLBI Tools (Mode, Looker, Tableau)
Last updated Mar 18, 2026. Interested? Apply on the company site.
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