International Paid Media Manager
About the role
Eight Sleep is seeking an International Paid Media Manager to optimize and scale digital advertising outside the United States, focusing on Facebook and Google Ads across multiple international markets. The role is remote for candidates in the UK or Europe and sits within the Growth Marketing team.
Responsibilities
- - Lead digital advertising campaigns in both Facebook and Google Ads (incl. Search, Shopping and YouTube) for international markets
- - Carefully analyze campaign performance; evaluate and interpret performance-related KPIs, working closely with our US digital advertising team to consolidate learnings and continuously optimize campaigns for higher efficiency
- - Analyze and recommend new copy & creative using both qualitative and quantitative metrics
- - Continuously propose optimizations and assure the quality control of campaigns
- - Prepare accurate reports with clearly synthesized insights and actionable next steps
- - Research keywords, market trends, and competition to ensure Eight Sleep is competitive in the market
- - Develop and implement tests at a rapid pace
- - Stay up to date on relevant industry trends, new ad products, and best practices
Qualifications
- - 3-5 years of experience with Meta Business Suite and Google Ads, with proven success working on campaigns for direct-to-consumer brands, ideally with budgets above $1M per year
- - Experience with analytics and research tools (e.g, Meta Business Suite, Google Search Console, Google Merchant Center, Google Ads, SearchAds 360, keyword planner)
Skills

About Eight Sleep
The sleep fitness company.
Eight Sleep is the world's first sleep fitness brand with a mission to fuel human potential through optimal sleep. Founded in New York City in 2014, Eight Sleep leverages thermoregulation, data, and technology to design products to restore individuals to their peak energy every morning. Eight Sleep was named one of Fast Company's “Most Innovative Companies of 2018 and 2022”, and recognized by TIME's Best Inventions of 2018 and 2019.
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