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Director, Global Performance Marketing

Airwallex· Marketing
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Hybrid (US - San Francisco)$190k - $280k + equity + bonusFull-timePosted 11mo ago

About the role

Director level leader responsible for global Performance Marketing strategy and execution across paid search, paid social, display, and emerging digital channels, driving top-line growth and efficiency (LTV:CAC) with cross-functional collaboration and regional localization.

Responsibilities

  • Own the global performance marketing strategy, defining channel mix, audience frameworks, and investment models.
  • Set quarterly and annual growth objectives across paid search, paid social, display, and emerging performance channels.
  • Lead budget planning, pacing, and forecasting in alignment with Finance and Revenue goals.
  • Develop and implement scalable testing frameworks for creative, targeting, and messaging across markets.
  • Partner with Regional Marketing Directors (APAC, EMEA, ANZ, Americas) to ensure localized execution that aligns with global priorities.
  • Serve as the executive-level owner of performance KPIs — CAC, LTV:CAC, pipeline contribution, and ROI.
  • Oversee multi-channel execution and optimization across Google, LinkedIn, Meta, YouTube, and programmatic platforms.
  • Define best practices for campaign structure, bidding strategies, automation, and measurement.
  • Partner with SEO, Web, and Lifecycle teams to build seamless cross-channel journeys that maximize funnel efficiency.
  • Drive alignment between creative and performance teams to ensure messaging relevance and ad-to-landing page continuity.
  • Lead quarterly business reviews with major ad platforms and agencies to identify new opportunities and drive innovation.
  • Partner with Analytics and RevOps to build end-to-end attribution models and multi-touch reporting dashboards (GA4, Looker, Tableau).
  • Implement value-based bidding (VBB), offline conversion imports, and advanced data integrations with CRM systems (Salesforce, Marketo).
  • Establish processes for incrementality testing, holdout analysis, and cohort-based CAC tracking.
  • Evaluate and adopt emerging AI and automation tools to improve creative testing, targeting precision, and pacing accuracy.
  • Build and lead a high-performing global team of channel managers, strategists, and analysts.
  • Partner with Brand, Product Marketing, and Creative to align campaigns with product launches and brand narratives.
  • Collaborate with the CRO and AI & Creative teams to leverage insights for creative experimentation and landing-page optimization.
  • Drive operational excellence through clear documentation, dashboards, and cross-regional enablement.
  • Serve as a mentor and coach — cultivating a culture of experimentation, curiosity, and accountability.

Qualifications

  • 10+ years of experience in Performance Marketing or Growth, with a strong record of driving measurable business impact.
  • Deep understanding of paid media ecosystems, marketing automation, and analytics infrastructure.
  • Proven ability to manage multi-million-dollar global media budgets efficiently.
  • Strong analytical skills — comfortable with data modeling, forecasting, and investment decision-making.
  • Exceptional leadership, communication, and stakeholder management skills across functions and geographies.
  • Bachelor’s or Master’s degree in Statistics, Business Analytics, Computer Science, Data Analytics, or a related field.

Skills

Required:Performance MarketingChannel ManagementAnalytics & Measurement

Benefits

  • Benefits vary by country and employment type in accordance with local statutory requirements.
  • All employees receive at least the statutory minimum for paid annual leave and public holidays, with many locations offering additional company-provided vacation days.
  • US-based employees have medical, dental, and vision insurance, a 401(k) plan, short-term and long-term disability, basic life insurance, and well-being benefits.
  • US-based employees receive 20 paid vacation days and 12 paid holidays per year.
Last updated Oct 7, 2026. Interested? Apply on the company site.
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About Airwallex

Trusted Global Payments & Financial Platform

Grow your business faster with Airwallex - global business accounts, high speed transfers, multi-currency cards, online payments, embedded finance, and more.

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