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Lead Campaign Planner

Bjak · Marketing
Apply on company site
Malaysiafull-timePosted 11mo ago

About the role

A role responsible for developing and executing marketing campaigns, managing community engagement, content strategy, and analyzing campaign performance.

Responsibilities

  • Develop and execute marketing campaigns to drive engagement, lead generation, and brand awareness.
  • Collaborate with content creators, designers, and other stakeholders to create compelling campaign assets.
  • Monitor campaign performance and optimize based on data-driven insights.
  • Manage budgets, timelines, and resources for campaign execution.
  • Build and nurture an active and engaged online and offline community.
  • Develop strategies to increase user participation and brand loyalty.
  • Moderate community discussions, respond to inquiries, and provide exceptional customer engagement.
  • Organize and host events (both virtual and in-person) to strengthen community connections.
  • Oversee content strategy for social media, newsletters, and community channels.
  • Ensure consistent brand voice and messaging across platforms.
  • Identify and leverage user-generated content to enhance engagement.
  • Track and analyze social media/community metrics and report on key insights.
  • Identify and collaborate with influencers, brand advocates, and industry partners.
  • Develop programs to encourage community members to become brand ambassadors.
  • Manage relationships with key stakeholders to expand the brand’s reach.
  • Identify issues and opportunities through in-depth data analysis and present relevant findings to facilitate business decisions and campaign design.

Qualifications

  • 3-5 years’ experience in (digital) marketing with experience in campaign management & content journey development.
  • Excellent understanding of digital communication, social media management, and event planning skills.
  • Familiarity with community platforms (e.g., Discord, Facebook Groups, LinkedIn), CRM tools, and analytics.
  • Completed university degree in the field of marketing / communication science / business administration or a comparable qualification.
  • Excellent communication and influencing skills required. Must demonstrate analytical and strategic thinking.
  • Proven to deliver challenging results and clear demonstration of strong project management and critical thinking.
  • Proactive attitude, willing to go above and beyond, highly adaptable to changes.

Skills

Required:Campaign ManagementContent Development & StrategyCommunity EngagementSocial Media & Platform ManagementAnalytical Skills & Data-driven Decision Making

Benefits

  • The chance to make an immediate impact on Bjak’s success in Malaysia.
  • A creative and flexible work environment that encourages innovation.
  • Competitive compensation, benefits, and opportunities for professional growth.
Last updated Nov 26, 2025. Interested? Apply on the company site.
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About Bjak

No. 1 Insurance Platform in Malaysia

Malaysian's first choice for auto insurance and all types of insurance. Compare top providers, get instantly covered with roadtax fulfilled. Offers the best online insurance experience in the Malaysia.

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