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Lifecycle Marketing Manager

Shippo· Marketing
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Remote$107k - $145kFull-time - RemotePosted 11mo ago

About the role

Responsible for developing and executing Shippo's customer lifecycle marketing strategies to enhance user engagement, retention, and growth through campaigns primarily using Marketo and Mandrill.

Responsibilities

  • Define and execute Shippo’s lifecycle marketing strategy to drive user activation, product adoption, and customer retention.
  • Own the development of email marketing programs, from planning and deployment to analysis.
  • Collaborate with Product, Engineering, and Support teams for operational communications.
  • Design, build, and optimize automated nurture campaigns using Marketo.
  • Develop targeted campaigns for increasing product usage, preventing churn, and upselling.
  • Manage customer segmentation for personalized communications.
  • Partner with Design/Content teams for on‑brand, accessible, mobile-first templates and ensure QA across major clients.
  • Track and report on key lifecycle marketing metrics, including email performance and business impact.
  • Establish A/B testing frameworks to optimize campaigns.
  • Analyze results for actionable insights to improve the entire customer journey.
  • Ensure email and lifecycle governance, deliverability health, and compliance with relevant laws.

Qualifications

  • 5+ years of experience in lifecycle, email, or growth marketing.
  • Experience in eCommerce/B2C or high-volume B2B environments preferred.
  • Deep expertise with marketing automation platforms; proficiency with Marketo preferred.
  • Proven email production skills with HTML/CSS fundamentals.
  • Track record of developing data-driven lifecycle strategies with measurable impact.
  • Strong analytical skills with a hypothesis-driven approach.
  • Experience managing transactional email systems (Mandrill, SendGrid) a plus.
  • Excellent project management and cross-functional collaboration skills.
  • Exceptional written communication and detail orientation.
  • Customer-centric mindset focusing on user experience.

Skills

Required:Lifecycle marketing strategyEmail marketingMarketing automationHTML/CSS fundamentalsData analysis and A/B testingProject managementCommunication skills

Benefits

  • Healthcare coverage for medical, dental, and vision (90% covered by the company, including dependents).
  • Flexible vacation policy and working hours.
  • One week-long company-wide winter slowdown.
  • 3 Volunteer Days Off (VTOs).
  • WFH stipend for home office setup.
  • Charity donation matching up to $100.
  • Programs, coaching, tools, and resources for professional growth and learning stipend.
  • Team-building events and regular off-sites through the Shippos Everywhere program.
Last updated Dec 12, 2025. Interested? Apply on the company site.

About Shippo

Your one-stop solution for shipping labels

Shippo is the best multi-carrier shipping software for e-commerce businesses. Find the best shipping rates, integrate with e-commerce platforms, print shipping labels, track package delivery, and verify addresses with either our shipping API or web app.

shippingAPIe-commercelabelstrackingmulticarrier
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