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Brand Manager

Bjak · Creative
Apply on company site
Malaysiafull-timePosted 10mo ago

About the role

Lead brand strategy, market presence, and communication for Bjak, a Southeast Asian insurance platform, to differentiate the brand and support business growth.

Responsibilities

  • Develop and implement comprehensive brand strategies aligned with BJAK’s business objectives.
  • Define brand positioning, values, and messaging to differentiate BJAK in the market.
  • Ensure brand consistency across all touchpoints, including digital, offline, and product experiences.
  • Conduct market and competitor research to understand trends, customer behavior, and opportunities.
  • Translate insights into actionable strategies to strengthen brand performance.
  • Plan, execute, and monitor brand campaigns to increase awareness, engagement, and customer loyalty.
  • Collaborate with internal teams (marketing, sales, product, design) to ensure alignment with business objectives.
  • Oversee creation of promotional assets, co-branded content, and activation materials.
  • Partner with product and marketing teams to ensure new and existing products align with brand strategy.
  • Coordinate cross-functional teams to maintain consistent messaging across all channels.
  • Monitor key brand metrics (brand awareness, equity, campaign ROI) and provide insights to senior management.
  • Evaluate brand initiatives and recommend improvements for optimization.
  • Build and maintain relationships with agencies, partners, and vendors to support brand initiatives.
  • Represent BJAK at industry events and partnership meetings to increase brand visibility.

Qualifications

  • 3–5 years of experience in brand management, marketing, or related roles.
  • Skilled in brand strategy, consumer insights, and market analysis.
  • Ability to think creatively and strategically while keeping execution practical and results-driven.
  • Experience in leading campaigns, managing budgets, and coordinating cross-functional teams.
  • Excellent communication and leadership skills.
  • Familiarity with digital marketing tools and analytics platforms.

Skills

Required:Brand strategyMarket researchCampaign planningTeam collaborationCommunication skills

Benefits

  • Competitive compensation with performance-based rewards.
  • Ownership of meaningful on-ground initiatives that directly impact growth.
  • A fast-paced, high-autonomy environment where your work truly matters.
  • Hybrid work flexibility.
  • The opportunity to shape Bjak’s offline brand presence across Southeast Asia.
Last updated Dec 11, 2025. Interested? Apply on the company site.
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About Bjak

No. 1 Insurance Platform in Malaysia

Malaysian's first choice for auto insurance and all types of insurance. Compare top providers, get instantly covered with roadtax fulfilled. Offers the best online insurance experience in the Malaysia.

insuranceauto insuranceonline insuranceMalaysia
Company profileWebsite

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