Lead Creative Strategist
Remotefull-timePosted 10mo ago
About the role
A highly hands-on role focused on driving user acquisition and engagement through high-performing digital content for a digital fintech platform.
Responsibilities
- Write and develop well-researched campaign and brand plans including brand voice, messaging, style, and architecture.
- Lead creative discovery by analyzing market campaigns, social trends, and user behavior to identify winning messaging angles.
- Develop strategic campaign concepts that translate business objectives and research insights into actionable blueprints for digital content.
- Translate concepts into executable digital content, managing production workflows for high-volume video ads, short-form scripts, and performance media assets.
- Partner with internal teams to analyze content performance data (e.g., CTR, conversion rates, CPA) and iterate creative assets for optimal acquisition efficiency.
- Ensure all content aligns with BJAK’s brand voice and visual quality while pushing creative boundaries across digital channels.
Qualifications
- 4–6 years in a hands-on creative strategy role, focusing on performance creative, digital content development, or campaign strategy within high-growth B2C brands or agencies.
- Compelling portfolio demonstrating the ability to translate strategic insights into high-performing digital video and mobile-first creative assets.
- Expertise in digital content production workflows, including scripting, storyboarding, overseeing editing, and delivering optimized assets.
- Proven ability to use data and campaign metrics (CTR, CPA, ROAS) to critique, iterate, and scale creative concepts.
- Proficiency with design tools and video production/editing software.
- Strong project management skills and ability to manage complex cross-functional and external workflows.
Skills
Required:Digital Content ProductionData Analysis and OptimizationProject ManagementCreative Strategy
Last updated Dec 11, 2025. Interested? Apply on the company site.
About Bjak
No. 1 Insurance Platform in Malaysia
Malaysian's first choice for auto insurance and all types of insurance. Compare top providers, get instantly covered with roadtax fulfilled. Offers the best online insurance experience in the Malaysia.
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