Partner Marketing Lead
About the role
Own and scale marketing partnerships & partner campaigns across local merchants, brokerages, factoring companies, and strategic platforms. Build and execute market strategies for partner-branded fuel card and payments programs, with a focus on driving revenue, wallet share, and partner program growth. This role sits at the intersection of GTM strategy and partner enablement.
Responsibilities
- Own end-to-end partner GTM strategy from launch planning and positioning to ongoing optimization, including defining partner campaigns
- Plan and execute co-branded events with partners (webinars, lunch-and-learns, trade show activations, regional meetups) that drive partner awareness, lead generation, and program enrollment
- Develop event playbooks for partners, equipping them with branded collateral, talk tracks, and promotional toolkits to host or co-host events on AtoB's behalf
- Collaborate with industry associations (trucking, logistics, fleet management) to secure speaking slots, sponsorships, and co-marketing opportunities that position AtoB as a category leader
- Develop and execute multi-channel campaigns (email, SMS, landing pages, in-app) to grow partner revenue
- Build and manage drip/nurture campaigns driving application starts, card activations, spend growth, and retention
- Create and refine partner-specific messaging, content, and copy with strong conversion focus
- Collaborate with Partner Success, Sales, Product, and Design to align on partner goals
- Analyze campaign performance and partner-level metrics; distill data into actionable recommendations
- Continuously test and iterate on messaging, offers, and flows to improve conversion and engagement
- Serve as marketing owner and point of accountability for partner launches and expansions
Qualifications
- 5–7 years in partner marketing or growth marketing (fintech, SaaS, or B2B platforms)
- Hands-on experience with building and scaling partner campaigns
- Experience running multi-channel campaigns (email, SMS, landing pages, content)
- Excellent copywriting and content creation skills adaptable to different partner audiences
- Strong design/UX sensibility; ability to collaborate with designers or create lightweight assets
- Data-driven decision maker who ties marketing efforts to revenue outcomes
- Strategic thinker who can define GTM strategy and execute with precision
Skills
About AtoB
Rebuilding global transportation payments.
The trucking and logistics industry provides the backbone of the economy, but the payments infrastructure on which it runs is broken; the existing suite of payment tools is outdated, difficult to use, prone to fraud, and saddled with hidden fee structures. AtoB is building Stripe for Transportation — modernizing the payments infrastructure for trucking and logistics, where capital movement occurs quickly and transparently. Our flagship product is the AtoB Fuel Card, a zero-fee fuel card accepted anywhere built for fleets of all shapes and sizes.
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