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Manager, Performance Marketing, Ad Tech & Measurement

Airwallex· Marketing
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Hybrid (US - San Francisco)$110k - $170kFull-timePosted 8mo ago

About the role

You’ll own full-funnel B2B brandformance across programmatic display and video, CTV, YouTube, LinkedIn, Meta, and emerging channels, connecting upper-funnel media to qualified pipeline and revenue. You’ll design measurement and incrementality frameworks, build feedback loops between media performance and downstream outcomes, and partner closely with Marketing Operations, RevOps, Data Science, Analytics, and technical teams. You’ll work from the San Francisco office three days a week.

Responsibilities

  • Own full-funnel B2B brandformance across programmatic display and video, CTV, YouTube, LinkedIn, Meta, and emerging channels, connecting upper-funnel media to qualified pipeline and revenue.
  • Build and manage the campaign infrastructure and measurement systems behind that work, including campaign architecture, audience strategy, budgets, pacing, frequency, creative optimization, tagging, first-party audiences, lead enrichment, and signal flows between media platforms, Marketo, Salesforce, and analytics.
  • Investigate lead and account-level data, develop leading indicators of lead quality, and use AI and analytical approaches to make smarter investment decisions while B2B conversion cycles mature.
  • Design measurement and incrementality frameworks, build feedback loops between media performance and downstream outcomes, and partner closely with Marketing Operations, RevOps, Data Science, Analytics, and technical teams.
  • Collaborate with San Francisco-based team and work three days per week from the SF office.

Qualifications

  • 5+ years of experience in B2B performance marketing, brandformance, programmatic media, demand generation, or a related discipline.
  • Proven experience connecting upper-funnel media to qualified leads, pipeline, and revenue through full-funnel campaign strategy and measurement.
  • Hands-on expertise with DV360 and programmatic media, including campaign architecture, insertion orders, line items, audience targeting, pacing, frequency, and optimisation.
  • Strong working knowledge of CTV and digital advertising measurement, including impression tracking, view-through measurement, conversion tracking, and attribution.
  • Advanced experience with Google Tag Manager and digital measurement implementation, including tagging requirements, QA, troubleshooting, and data validation.
  • Strong experience with Marketo and Salesforce and an understanding of how media, lead, account, opportunity, and attribution data connect across the funnel.
  • Strong analytical and problem-solving skills, with the ability to investigate lead and account-level data and translate media signals into actionable insights.
  • Excellent cross-functional communication skills, with the ability to partner effectively with Marketing, RevOps, Data Science, Analytics, and technical teams.

Skills

Required:B2B performance marketingDV360 programmaticGoogle Tag ManagerMarketo

Benefits

  • Benefits vary by country and employment type in accordance with local statutory requirements.
  • All employees receive at least the statutory minimum for paid annual leave and public holidays, with many locations offering additional company-provided vacation days.
  • US-based employees are eligible for medical, dental, and vision insurance, a 401(k) plan, short-term and long-term disability, basic life insurance, and well-being benefits.
  • US-based employees also receive 20 paid days of vacation and 12 paid days of company holidays in a calendar year.
Last updated Oct 22, 2026. Interested? Apply on the company site.
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About Airwallex

Trusted Global Payments & Financial Platform

Grow your business faster with Airwallex - global business accounts, high speed transfers, multi-currency cards, online payments, embedded finance, and more.

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