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Marketing Science Lead | Growth

Deel· S&MGrowth
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Remotefull-timePosted 7mo ago

About the role

Lead the 'Test and Learn' ecosystem to optimize marketing spend through statistical validation, data-driven strategies, and experimentation in search and paid social channels.

Responsibilities

  • Design and lead a high-velocity A/B and multivariate testing roadmap across channels, campaign types, ad creatives and audience segments.
  • Serve as the "strategic pulse" for the Paid Marketing team. Provide data-backed briefs that tell Channel Managers exactly where to pivot spend based on test winners.
  • Go beyond standard reporting to "mine" data for untapped growth levers. Identify patterns that haven't been scaled and propose the business case for expansion.
  • Stay at the bleeding edge of ad platform capabilities (Google, Meta, LinkedIn). Experiment with "alpha/beta" features (e.g., Value-Based Bidding, PMax experimentation) to ensure our stack is consistently ahead of industry benchmarks.
  • Continuously refine our multi-touch attribution (MTA) and Media Mix Modeling (MMM) models to measure the incremental impact of non-linear B2B buyer journeys.
  • Partner with Analytics Engineering to build clean, scalable data models in Snowflake (via dbt) that specifically track experiment lift and incrementalities, and present their performance metrics in dashboard.

Qualifications

  • 5+ years in a Data Analytics or Growth Marketing role, ideally within a high-spend B2B environment.
  • Proficiency in SQL, Looker, Snowflake or comparable stack.
  • Deep understanding of experimentation methodology, sample size calculation, p-values and confidence intervals.
  • Familiarity with the B2B sales funnel.
  • A "growth mindset" - curious and eager to learn.

Skills

Required:Data AnalyticsGrowth MarketingSQLLooker or equivalent BI tools
Nice to have:Snowflake and dbt

Benefits

  • Stock grant opportunities dependent on your role, employment status and location.
  • Additional perks and benefits based on your employment status and country.
  • The flexibility of remote work, including optional WeWork access.
Last updated Mar 13, 2026. Interested? Apply on the company site.
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