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Product Marketing Manager

Outset· Marketing
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Hybrid (San Francisco)$160k - $200kFull-timePosted 7mo ago

About the role

Product Marketing Manager (PMM) to own go-to-market strategy, positioning, and product storytelling. Partner with Product, Sales, and Customer Success to translate product value into messaging, launch new features, and drive market adoption in a hyper-fast-paced, cross-functional environment.

Responsibilities

  • Drive awareness and adoption of our product through compelling narratives and expert storytelling
  • Develop and execute go-to-market (GTM) plans for new product launches and feature enhancements.
  • Own product messaging, positioning, and competitive differentiation across channels.
  • Conduct market research and customer insights work to uncover needs, trends, and growth opportunities.
  • Create enablement materials (decks, one-pagers, playbooks) to arm Sales and Customer Success with clear, effective messaging to drive pipeline and customer adoption.
  • Partner closely with content to ensure our product marketing and content marketing strategies are aligned–and create content where needed.
  • Partner closely with growth to create content and messaging for email drip campaigns throughout the customer lifecycle.
  • Ensure customers are a key part of all of our content, and create customer-specific content to support sales.
  • Deeply understand the competitive landscape and rigorously train the team on our differentiators + how to competitively sell / inform product decisions to differentiate further
  • Implement modern tools, AI, and workflows for product, ecosystem, campaign, and content marketing, including demos, videos, resources, etc.

Qualifications

  • 4–7 years of experience in product marketing, ideally in B2B SaaS or technology environments.
  • Proven success managing full-cycle product launches or go-to-market initiatives.
  • Strong understanding of buyer journeys, market segmentation, and competitive analysis.
  • Excellent storytelling, writing, and presentation skills.
  • Highly collaborative and comfortable working with cross-functional teams.
  • Comfort with and/or ability to quickly learn these tools for competitive intelligence, content creation/video, sales enablement, design, etc.
  • Experience at a fast-paced start-up

Skills

Required:Go-to-market strategyProduct storytellingCompetitive analysisCross-functional collaboration
Nice to have:Content creation
Last updated Oct 15, 2026. Interested? Apply on the company site.
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About Outset

AI-powered user interviews

Outset offers AI-powered user interviews to conduct qualitative research. Traditional surveys are fast but lack depth while live interviews produce high quality data but are slow and expensive. Outset uses LLMs to lead interviews and synthesize results so researchers get high quality data 100 times faster.

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