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Director, Global Marketing Operations

Snowflake Inc.· Marketing
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US-CA-Menlo Park$276k - $362.2kFull-timePosted 7mo ago

About the role

Director of Global Marketing Operations leading Snowflake’s global strategy, platforms, and teams to power a scalable, AI-forward marketing organization with emphasis on process design, intelligent automation, and cohesive platform architecture.

Responsibilities

  • Own the vision and evolution of Snowflake’s marketing platforms, ensuring tools like Salesforce, Marketo, Demandbase, Clay and others operate as an integrated ecosystem
  • Lead the implementation of an agentic marketing ops strategy, identifying opportunities to replace manual, time-consuming work that improves the efficiency of the direct and cross-functional teams
  • Audit and modernize marketing data architecture, ensuring high data quality, accessibility, and governance across all channels and regions
  • Partner with Marketing Intelligence to define and maintain dashboards that surface insights and inform executive decisions
  • Design and standardize end-to-end processes across the lead lifecycle, from response to MQL through handoff, nurturing, and measurement
  • Own the operational framework for Snowflake’s global email and lifecycle strategy, ensuring consistency, compliance, and scalability
  • Incorporate first and third party data to operationalize real-time personalization
  • Drive experimentation and optimization (A/B testing, process iteration) with a focus on repeatable impact
  • Manage the marketing operations budget and technology renewals, aligning resources with strategic goals
  • Monitor and report on marketing performance against targets, providing insights and recommendations for improvement
  • Align the marketing organization’s annual and quarterly targets with Snowflake’s sales organization, in partnership with Marketing Intelligence
  • Lead, develop, and scale a high-performing global Marketing Operations team
  • Manage agency and external partners as an extension of the team, with clear ownership, prioritization, and accountability to contracted agreements
  • Manage change effectively, communicating and aligning on operational changes and new initiatives across the marketing organization

Qualifications

  • 10+ years of experience in marketing operations, including 5+ years leading teams in high-growth B2B software environments
  • AI-forward, with experience applying automation, AI, and workflow orchestration to standardize processes and reduce manual effort
  • Deep expertise in top-of-funnel strategy, lead lifecycle management, and conversion optimization tied directly to pipeline impact
  • Experience managing agency and contract resources to extend team capacity and accelerate modernization
  • Led definition and deployment of privacy, consent, and data governance frameworks (e.g., GDPR, CCPA)
  • Fluency in translating complex data into clear insights for executive decision-making
  • Ability to define global operating models, align with senior stakeholders, and drive change across distributed teams
  • Proficiency with Salesforce Sales Cloud, Marketo, Outreach, Snowflake, LeanData, ZoomInfo, Demandbase, Workato, Clay

Skills

Required:Marketing platforms and data integrationAgentic marketing operations
Last updated Sep 24, 2026. Interested? Apply on the company site.

About Snowflake Inc.

The Data Platform Built for Data Teams.

Snowflake powers AI, data engineering, applications, and analytics on a trusted, scalable AI Data Cloud—eliminating silos and accelerating innovation.

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