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Paid Media Marketer

Cognition· Marketing
Apply on company site
San Francisco, New York CityFull-timePosted 7mo ago

About the role

Hands-on digital marketer responsible for Cognition's paid channels, driving scale from early traction to 1M+/month in spend, managing agency partners, refining measurement infrastructure, and identifying effective channels for target customers as spend grows.

Responsibilities

  • Run and optimize campaigns across Google, Meta, TikTok, Instagram, YouTube, LinkedIn, Reddit, and X while managing budgets, testing creative, and driving down CAC week over week.
  • Manage our paid media agency relationship: set priorities, review performance, decide what stays outsourced vs. comes in-house as we scale.
  • Scale campaigns spanning from self-serve developers to large enterprise buyers.
  • Test 10+ new ad concepts per week across channels, working with our designer and creative partners to iterate on what's converting.
  • Stand up new channels (programmatic, podcast ads, CTV) as we prove out the core ones and expand spend.

Qualifications

  • 2-4 years of experience managing digital marketing campaigns
  • Hands-on experience with Google Ads and/or Meta Ads Manager
  • Managed $50K-$250K/month in spend and scaled budgets while maintaining efficiency
  • Set up or significantly improved conversion tracking and attribution
  • Worked with creative teams or agencies to iterate on ad concepts at high velocity

Skills

Required:Channel managementAnalytics and measurementCreative ideation
Nice to have:AI-native marketing
Last updated Oct 21, 2026. Interested? Apply on the company site.
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About Cognition

cognition is an applied AI lab

An applied AI lab building the future of software engineering. We’re the makers of Devin, a collaborative AI teammate that helps ambitious engineering teams achieve more.

AIai-plg-top-20collaborative AIliquid-ai-recruiting-targetmachine learningsoftware engineering
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