Activation Sales Development Representative I
About the role
Sales Development Representative (SDR) within Instacart's Brand Partnerships team, responsible for generating new business opportunities, managing leads through the sales pipeline, and enabling pre-activation relationships with Emerging-Scaled advertisers to set up and launch ad campaigns.
Responsibilities
- Develop and maintain strong relationships with advertisers, managing all aspects of the sales cycle.
- Conduct a high volume of daily activities, including outbound calls, emails, and social selling in a fast-paced transactional environment.
- Create sales collateral, case studies, and custom 'stories' to effectively communicate the benefits of Instacart's platform to CPG advertisers.
- Meet and exceed key performance indicators (KPIs), such as retention rate, revenue generated, and live advertiser percentage.
- Utilize SFDC/Sales engagement tools to prioritize leads and engage brands through cadences and dialing.
- Ensure accurate contact mapping within the book of business and track contact movement updates.
- Engage active advertisers within your book to drive increased investments, leveraging industry knowledge of brands.
- Identify opportunities to standardize materials and processes to provide high-quality support at scale.
- Deliver an excellent customer experience through project management, anticipating bottlenecks, managing schedules, and maintaining high execution standards.
- Collaborate with product teams to prioritize product improvements that assist in scaling ad products for SMBs.
Qualifications
- Previous experience in a sales or business development role, preferably in the advertising industry.
- Strong communication skills, both written and verbal, with the ability to build rapport and establish lasting relationships.
- Proven track record of meeting or exceeding sales targets and KPIs.
- Excellent organizational and project management skills.
- Detail-oriented with a focus on accuracy and quality.
- Ability to adapt to a fast-paced and dynamic environment.
Skills

About Instacart
Marketplace for grocery delivery and pickup
Instacart is the North American leader in online grocery and one of the fastest-growing companies in e-commerce. Instacart’s same-day delivery and pickup services bring fresh groceries and everyday essentials to busy people and families across the U.S. and Canada in as fast as an hour. Since its founding in 2012, Instacart has become an essential service for millions of families, while also serving as an immediate, flexible earnings opportunity for hundreds of thousands of shoppers across North America. The company partners with more than 350 retailers and delivers from more than 25,000 stores across more than 5,500 cities in North America. Today, Instacart is accessible to more than 85% of households in the U.S. and more than 70% of households in Canada.
More open roles at Instacart
- Director, Ads Product Marketing5d agoRemote · Marketing
- Senior Software Engineer - Ads Manager5d agoRemote · Software Engineering
- Public Engagement Manager5d agoHybrid (US Remote) · Policy & Government Affairs
- Director, Ads Product Marketing5d agoRemote · Marketing
- Senior Software Engineer II - Enterprise Foundations5d agoRemote · Infrastructure
