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Director, Ads Product Marketing

Instacart· Marketing
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RemoteCA$203k - CA$214kfull-timePosted 4d ago

About the role

Director level role leading Ads Product Marketing at Instacart, establishing a center of excellence for Ads product marketing, shaping narrative and go-to-market strategies, and driving product launches, adoption, and sales enablement in a remote, Canada-based setting.

Responsibilities

  • A center of excellence for Ads product marketing: a team of skilled product marketers running comprehensive, consistent launch motions that follow best practices and scale PMM impact
  • An Ads ecosystem narrative, messaging, and outbound marketing strategy that reinforces market leadership across all marketing touchpoints, with consistent branding, messaging, and positioning across all channels
  • Priority Ads features and new product opportunities shaped by the voice of the customer, blending quantitative and qualitative insights from advertisers and the market, and influencing the product roadmap and business strategy
  • Strategic, high visibility launches and marketing programs executed and measured against product-specific business goals, building the sales pipeline and driving product adoption through thought leadership, industry briefings, and events
  • A sales team and advertiser base educated on the value of Instacart's data and measurement products, in partnership with Sales Enablement, with a clear investment strategy across paid marketing, trade partnerships, events, communications, creative, and content set with Growth Marketing

Qualifications

  • 12+ years of experience in product marketing and related product/marketing roles with at least 6 years in digital advertising and tech industry specifically
  • Experience in both outbound and inbound Product Marketing efforts
  • Team management experience, across multiple product lines
  • Bachelor's degree in marketing, business, or related field
  • Digital advertising experience and deep understanding of the digital ecosystem and advertising technologies
  • Proven track record of developing and executing successful go-to-market strategies
  • Experience in defining product marketing objectives and key results (OKRs) and tracking key performance indicators (KPIs)
  • Executive presence, with excellent written and verbal communication skills and the ability to articulate marketing concepts to a broad set of audiences

Skills

Required:Product marketing leadershipGo-to-market strategyOutbound and inbound marketing

Benefits

  • Instacart provides highly market-competitive compensation and benefits in each location where our employees work
  • New hire equity grant as well as annual refresh grants
  • Flex First remote work policy
  • Base pay range for CAN: $203,000—$214,000 CAD
Last updated Oct 22, 2026. Interested? Apply on the company site.
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About Instacart

Marketplace for grocery delivery and pickup

Instacart is the North American leader in online grocery and one of the fastest-growing companies in e-commerce. Instacart’s same-day delivery and pickup services bring fresh groceries and everyday essentials to busy people and families across the U.S. and Canada in as fast as an hour. Since its founding in 2012, Instacart has become an essential service for millions of families, while also serving as an immediate, flexible earnings opportunity for hundreds of thousands of shoppers across North America. The company partners with more than 350 retailers and delivers from more than 25,000 stores across more than 5,500 cities in North America. Today, Instacart is accessible to more than 85% of households in the U.S. and more than 70% of households in Canada.

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