Senior Software Engineer - Ads Manager
About the role
Senior Software Engineer (IC5) role focused on owning high-impact initiatives for the Ads Manager platform, including ads web observability, North Star metrics, and automated AI review for ads formats. Stack spans backend services, APIs, and frontend integrations to support campaign creation, management, and reporting for advertisers.
Responsibilities
- Lead and deliver projects end to end, from design through launch, that improve advertiser activation, platform health, and ad revenue growth.
- Design, build, and operate scalable, well-tested services and APIs that power campaign management and reporting, reaching into the frontend where needed.
- Partner with product managers and engineers inside and outside Ads Manager to turn ambiguous requirements into well-scoped plans.
- Define key architectural patterns, write and review system design documents, and improve observability and system reliability.
- Mentor junior engineers and raise the bar for code quality through thoughtful code review.
- Contribute to recruiting and improve team processes.
Qualifications
- 5+ years of professional software engineering experience.
- Strong experience building and operating backend services and APIs in a modern web framework such as Ruby on Rails or Go.
- Solid understanding of relational databases and SQL, including data modeling and query performance.
- Experience designing for scale, reliability, and maintainability across distributed systems.
- Comfortable working across the stack, including integrating with frontend applications.
- Self-starter and self-motivated, able to unblock yourself and drive work forward independently.
- Strong analytical and debugging skills, with a sense of ownership for production systems.
- Clear communicator who collaborates well with engineers, designers, and PMs across multiple teams.
Skills
Benefits
- Flex First remote work policy with location-flexible work arrangement
- Competitive compensation and benefits
- Eligible for new hire equity grant and annual refresh grants
- Location-based base pay ranges
- Access to comprehensive benefits offerings (Taste of Instacart)
About Instacart
Marketplace for grocery delivery and pickup
Instacart is the North American leader in online grocery and one of the fastest-growing companies in e-commerce. Instacart’s same-day delivery and pickup services bring fresh groceries and everyday essentials to busy people and families across the U.S. and Canada in as fast as an hour. Since its founding in 2012, Instacart has become an essential service for millions of families, while also serving as an immediate, flexible earnings opportunity for hundreds of thousands of shoppers across North America. The company partners with more than 350 retailers and delivers from more than 25,000 stores across more than 5,500 cities in North America. Today, Instacart is accessible to more than 85% of households in the U.S. and more than 70% of households in Canada.
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