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Director, Growth Content

Airwallex· Marketing
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Hybrid (US - San Francisco)$183.6k - $262.2k + equity + bonusFull-timePosted 7mo ago

About the role

Director of Content Marketing responsible for end-to-end content strategy across digital platforms, leading a content team, and integrating AI tools to drive engagement, pipeline, and brand in a global fintech context.

Responsibilities

  • Develop and implement a comprehensive content strategy that aligns with the company's goals, brand identity, and audience needs across multiple products (payments, business accounts, spend, billing) and global markets.
  • Lead the creation of content across various formats, including blogs, product guides, videos, case studies, whitepapers, ebooks, webinars, and social media, to support product launches, campaigns, and demand generation initiatives.
  • Lead, manage, and coach a team of content creators, editors, and strategists. Foster a collaborative and high-performing environment where creativity and innovation thrive.
  • Identify and integrate AI tools and technologies into content creation and distribution workflows to increase efficiency, creativity, and personalization.
  • Establish and refine content production processes to ensure the team can produce high-quality work quickly and efficiently. Implement best practices for content lifecycle management from ideation to publication and analysis.
  • Ensure all content is on-brand, consistent in terms of style, quality, and tone, and optimized for search and user experience across all channels, including online, social media, email, mobile, video, and print.
  • Define content marketing success metrics and implement systems to track and analyze content performance, including contribution to pipeline and revenue.
  • Work closely with marketing, sales, product, and design teams to create a unified and effective content strategy. Partner with regional marketing leads to localize content strategy across key markets (Americas, EMEA, APAC, China).
  • Manage external design and content resources, including freelancers and agencies, to supplement in-house production capacity and maintain quality standards.

Qualifications

  • A minimum of 10+ years of experience in content creation, marketing, or a related field, with a strong preference for experience in the fintech or technology sector.
  • Proven track record of developing and executing successful content strategies for tech products with a user-first approach.
  • Exceptional writing and editing skills, with the ability to convey complex information in a clear and engaging way.
  • Experience in coaching and team development, with a demonstrated ability to build and scale content teams.
  • Strong understanding of AI tools and technologies relevant to content marketing and their integration into workflows.
  • Familiarity with SEO best practices and content performance analytics tools.
  • Demonstrated ability to think strategically and creatively, with experience in producing content that engages and converts.
  • Ability to work in a fast-paced environment, managing multiple projects simultaneously without compromising quality.

Skills

Required:Content strategyTeam leadershipAI tools in contentSEO and analytics
Last updated Oct 7, 2026. Interested? Apply on the company site.
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About Airwallex

Trusted Global Payments & Financial Platform

Grow your business faster with Airwallex - global business accounts, high speed transfers, multi-currency cards, online payments, embedded finance, and more.

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