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Senior Marketing Manager, South Korea

Airwallex· SME & Growth Business
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KR - SeoulFull-timePosted 7mo ago

About the role

Strategic, market-savvy leadership role to build and execute Airwallex’s go-to-market and brand strategy in Korea as the first marketing hire in the market, reporting to regional teams and collaborating with sales, product, and PR/comms.

Responsibilities

  • Develop and own the marketing strategy and annual plan for Korea, aligned with APAC and global objectives.
  • Partner closely with CM and commercial teams to design and execute fully integrated marketing campaigns that drive awareness, consideration, and pipeline growth.
  • Provide market insights into Korea’s competitive landscape, customer needs, product-market fit, regulatory environment, and emerging opportunities.
  • Develop and execute an events strategy for Korea in collaboration with the regional field marketing team: from industry conferences to Airwallex-hosted experiences.
  • Support partnerships with key associations, affiliates, and ecosystem partners to drive revenue and brand visibility.
  • Build relationships with influential business and fintech communities to amplify Airwallex’s presence and credibility.
  • Localise global and regional campaigns for Korea: adapting messaging, tone, and creative assets for local resonance.
  • Lead the creation and localisation of marketing content, including customer stories, blogs, social media, web copy, and email campaigns.
  • Work with the product and sales teams to support go-to-market launches and ensure feedback loops between marketing and commercial teams.
  • Develop and Execute Target Account Strategy: Define and lead the ABM strategy for high-value enterprise, mid-market and large SME accounts.
  • Create Account Specific Marketing Initiatives: Design and implement highly customized marketing programs, content, and touchpoints to engage decision-makers within target accounts and accelerate pipeline conversion.
  • Measure and Optimize ABM ROI: Track and report on key ABM metrics, including account engagement and pipeline impact, using insights to continuously refine the target list and campaign execution for maximum effectiveness.
  • Partner with the regional and global PR & Communications teams to identify local stories, spokespeople, and media opportunities.
  • Provide market insights and support for press releases, thought leadership, and public-facing communications.
  • Track and report on marketing performance metrics: including brand awareness, lead generation, and campaign ROI.
  • Manage and allocate the Korea marketing budget effectively, ensuring resources are used strategically for maximum impact.
  • Provide on-the-ground insights to refine targeting, creative performance, and audience engagement.
  • Manage end-to-end marketing initiatives: Lead and deliver complex marketing projects (e.g., product launches, major events).
  • Identify and solve project roadblocks to ensure strategic goals are met.
  • Coordinate budget, internal stakeholders, external vendors, and the Marketing Executive to maximize output.

Qualifications

  • 6+ years’ experience in marketing, with proven success in Korea’s B2B or tech sectors.
  • Demonstrated ability to navigate ambiguity, create structure from incomplete information, make sound decisions, and keep momentum when the path forward is not obvious.
  • Experience managing integrated marketing campaigns across multiple channels.
  • Strong understanding of the Korean SME and mid-market audience.
  • Knowledge across field marketing, ABM, partnerships, content creation and amplification, and digital performance marketing.
  • Experience managing vendors, agencies, or outsourced teams.
  • High resilience and ownership, with the ability to operate autonomously in a fast-paced, evolving global environment.
  • Entrepreneurial and builder mindset with evidence of creating new programs, propositions, channels, or market opportunities.
  • Experience managing or mentoring junior team members.
  • Experience in event planning and management.
  • Excellent communication skills in Korean and English.
  • Bachelor’s degree or equivalent.

Skills

Required:Marketing strategyCampaign managementABMLocalizationPartnerships & eventsLeadership & mentorshipCommunication (Korean & English)

Benefits

  • Not specified in the description
Last updated Oct 7, 2026. Interested? Apply on the company site.
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About Airwallex

Trusted Global Payments & Financial Platform

Grow your business faster with Airwallex - global business accounts, high speed transfers, multi-currency cards, online payments, embedded finance, and more.

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