VP of Marketing
Prosper· Marketing
Hybrid (United States)$268k - $362kFull-Time EmployeePosted 6mo ago
About the role
Analytically-driven, values-led VP of Marketing to accelerate Prosper’s mission of advancing financial well-being. Responsible for end-to-end marketing, mentoring a 20+ person team, ROI focus, and strong brand positioning in a largely remote work setup.
Responsibilities
- Drive scalable growth: own top-of-funnel metrics and multi-year marketing plans for retail investor, personal loan, and credit card portfolios; accelerate ML targeting models and customer research.
- Define the competitive edge: oversee market research and competitor analysis; lead proactive PR strategy to communicate strengths to market, media, and customers.
- Influence the product roadmap: partner on new product design with market intelligence and customer insights to ensure offerings win from day one.
- Level-up the team: mentor and empower a 20+-person team to be a data-first execution engine with mission-driven culture.
Qualifications
- Fintech Leadership: 15+ years of marketing experience in personal loan and financial services, including content, digital and product marketing.
- ROI mindset: proven ROI-positive acquisition across multiple channels (digital, direct mail, lead aggregators).
- Data-driven: strong analytical rigor with use of performance data to pivot strategies and identify untapped segments.
- Executive presence: high-level communication skills with experience presenting to employees and the Board of Directors.
- Regulatory fluency: understanding of compliance and advertising/regulatory standards in financial markets.
- Academic foundation: degree in Business, Marketing, or related field; Master’s preferred.
Skills
Required:Marketing leadership in fintechROI-focused acquisitionData-driven decision makingExecutive communicationRegulatory compliance knowledge
Nice to have:(Education) Degree in Business/Marketing
Benefits
- A connected experience: hybrid/remote options with SF or Phoenix offices; digital-first tools and culture.
- Invested in your future: competitive salary and 401(k) with 5% company match.
- Holistic well-being: flexible time off, paid parental leave, wellness allowance, comprehensive health coverage.
- Professional & personal growth: Udemy access, childcare assistance, pet insurance, Beneplace savings.
Last updated Oct 21, 2026. Interested? Apply on the company site.
About Prosper
Helping people thrive since 2005.
Prosper is a financial services company providing personal loans, credit cards, home equity lines and loans, investing options, and more, with a focus on helping individuals thrive financially.
Personal LoansCredit CardHome EquityInvestingIRAsBusiness LoansStudent Loans
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