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Senior Field Marketing Specialist - Korea

Speak· B2B
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Hybrid (Seoul)Full-timePosted 6mo ago

About the role

Senior Field Marketing Specialist responsible for Korea's field marketing, owning annual marketing strategy, event calendar, partner ecosystem, and community/nurture programs to drive enterprise pipeline, with support from the B2B Marketing lead.

Responsibilities

  • Build annual and quarterly marketing plans tied to Korea enterprise pipeline and bookings goals, in partnership with Sales
  • Co-develop territory plans with Sales that drive enterprise customer outcomes
  • Manage and optimize the demand funnel — ensuring efficient lead flow from marketing activity through to sales progression
  • Maintain quarterly execution plans reviewed and adjusted based on performance data
  • Surface local market insights and content requirements to global teams to optimize future programs
  • Own the Korea B2B enterprise event calendar and budget end-to-end — from annual strategy and budget planning through individual event execution and post-event close-out
  • Develop audience-informed event briefs with clear enterprise objectives, MQL/SQL targets, messaging strategy, and documented learnings after each cycle
  • Direct vendors, agencies, and speakers — owning every decision while managing execution through others
  • Own post-event and campaign lead nurturing in HubSpot — building multi-touch workflows that activate enterprise leads immediately and move them through the funnel efficiently, while tracking ROI (e.g. CPL, pipeline contribution)
  • Build and manage a strategic enterprise partner ecosystem — HR associations, industry platforms, co-marketing partners, and thought leaders
  • Activate partner channels for joint enterprise lead generation, co-branded content, and event collaboration
  • Own community strategy across both prospect-facing and end-user-facing channels for enterprise audiences
  • Prospect-side: build and manage a community that nurtures enterprise buyers through the consideration stage — roundtables, HR/L&D forums, thought leadership events, and digital communities
  • End-user side: own the B2B Kakao channel and other engagement touchpoints with a strategy to grow enterprise user engagement and drive retention and upsell
  • Deliver regular insights, analysis, and reporting across all programs — event ROI, campaign performance, community metrics, and pipeline contribution
  • Build and maintain HubSpot dashboards that give Sales and leadership clear visibility into marketing's enterprise pipeline impact
  • Identify what's working, bring recommendations, and act on them

Qualifications

  • 6+ years of B2B marketing experience with a strong background in field marketing or demand generation, focused on enterprise accounts
  • Proactiveness; you are always looking for new ideas and ways to improve based on market research, previous event data, experience etc.
  • Strong CRM (plus if HubSpot) proficiency across workflows, segmentation, nurturing, and reporting, with a strong data-driven mindset
  • Strong project management skills and high attention to detail across multiple workstreams and cross-functional partners (like Sales)
  • Strong written and verbal Korean; working English proficiency
  • Experience managing vendors, agencies, and external partners
  • Experience in partner or co-marketing programs is a strong plus
  • Background in EdTech, HRTech, or B2B SaaS is a plus

Skills

Required:Marketing strategyCampaign and event planningHubSpot / CRMVendor managementKorean language
Nice to have:Partner marketing
Last updated Jul 29, 2026. Interested? Apply on the company site.
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