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Sr. Director Marketing Southern Europe

Match Group· Marketing
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Hybrid (Madrid)Full-timePosted 6mo ago

About the role

Marketing leader responsible for Spain and Italy, owning brand, campaigns, paid media, social media and partnerships for Southern Europe, tailoring Tinder’s global vision to local audiences from Madrid, with a focus on Gen Z female audiences and cross-functional leadership in a hybrid Madrid-based role.

Responsibilities

  • Own and execute the marketing strategy for Italy and Spain.
  • Collaborate with EMEA leadership and global marketing teams to ensure alignment.
  • Localize Tinder’s brand narrative, ensuring relevance to youth culture and cultural nuances in the region.
  • Lead the Tinder community and event marketing strategy, driving meaningful connections with users.
  • Translate data into insights and draw marketing and business conclusions
  • Align communication strategies with key stakeholders in the US and Europe.
  • Assist in creating and distributing content via paid media campaigns, partnerships, or influencers.
  • Monitor competitor activities and market trends to provide actionable insights for enhancing Tinder’s brand positioning in the S.E. region.
  • Strong leadership collaboration with Integrated MarComms.
  • Manage a growing team with plans for future expansion
  • Foster a collaborative environment within a matrix organization, partnering with functional teams such as Media, Partnerships, Social, and Marketing Support.
  • Drive Tinder’s brand equity through innovative, culturally relevant campaigns.
  • Establish and nurture long-lasting brand partnerships to enhance Tinder’s market presence.
  • Stay ahead of cultural and market trends, identifying opportunities for differentiation and growth.
  • Use insights and data to develop impactful marketing strategies that resonate with Tinder’s audience.
  • Oversee content creation, media campaigns, and project delivery in collaboration with external agencies.
  • Ensure consistent and aligned messaging across all touchpoints.
  • Translate strategic goals into actionable plans that achieve measurable results.

Qualifications

  • Several years of experience in managing marketing projects and budgets with at least 5 years of country leadership in marketing, preferably with direct-to-consumer brands in the tech industry, fashion, streaming, or consumer goods.
  • Comfort building and executing tailor-made strategies that span creative marketing, business growth, media and product development
  • Proven ability to manage and grow brand strategy within the pop culture and youth marketing space.
  • Experience working in a matrixed organization and leading cross-functional teams.
  • Cultural Fluency - Deep understanding of youth culture and the unique cultural nuances of the S.E. region.
  • Native Spanish and/or Italian speaker; fluency in English is essential.
  • Leadership Skills - Demonstrated ability to build, inspire, and lead high-performing teams.
  • Strong interpersonal communication skills with experience in managing virtual and cross-functional teams.
  • Proven experience in top talent and influencers management
  • Strong mix of conceptual and analytical capabilities in combination with a hands-on and agile mentality to get things done.

Skills

Required:Marketing strategyBrand managementCross-functional leadershipPeople leadershipMarket insights & analytics

Benefits

  • The hustle of a startup with the impact of a global business
  • Tremendous opportunity to solve some of the industry’s most exciting problems
  • Working with an extraordinary team of smart, creative, fun and highly motivated people
  • Comprehensive health coverage, competitive pay, team bonding events, yoga classes and social events
Last updated Oct 21, 2026. Interested? Apply on the company site.

About Match Group

Modern Dating & Matchmaking for Genuine Connections

Match Group | Modern Dating & Matchmaking for Genuine Connections

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