Marketing Strategy & Operations Lead
Hybrid (New York, NY), Hybrid (San Francisco, CA), Hybrid (Denver, CO)$117k - $189kFull-timePosted 5mo ago
About the role
We are seeking a Marketing Strategy & Operations Lead to own and optimize the end-to-end marketing technology stack, performance measurement, and go-to-market execution infrastructure. Role sits at the intersection of Marketing, Revenue Operations, Sales, and Finance to ensure marketing efforts are measurable, scalable, and revenue-aligned. Combines strategic thinking with hands-on execution to architect systems, enforce data discipline, and translate complexity into clarity for executives.
Responsibilities
- Own the architecture, integration, and ongoing optimization of the full martech stack, including HubSpot, Salesforce, and adjacent tools (intent data, enrichment, ABM, analytics, attribution).
- Ensure seamless data flow across marketing, sales, and revenue systems with clear source-of-truth definitions.
- Evaluate, rationalize, and introduce new tools as needed—balancing innovation with stack simplicity and ROI.
- Design and maintain lead scoring, routing, and lifecycle frameworks that reflect real buying behavior—not vanity engagement.
- Own multi-touch attribution models that accurately reflect the influence of marketing across long sales cycles.
- Build clear frameworks for understanding Channel performance, Campaign effectiveness, & Incremental pipeline and revenue impact
- Establish executive-ready dashboards that tie marketing activity to pipeline, ARR, CAC, and payback.
- Partner with Finance to define the unit economics of our GTM engine (CAC/LTV/Payback)
- Partner with Demand Gen and Sales to design and operationalize ABM programs (1:few, 1:many, and 1:1)
- Support account selection, tiering, scoring, engagement tracking, and reporting.
- Ensure ABM programs are measurable, repeatable, and tightly aligned to revenue goals.
- Partner with Finance to align spend, forecasting, and performance reporting.
- Establish best practices for campaign setup, naming conventions, data hygiene, and reporting consistency.
- Act as the steward of marketing data quality and operational discipline.
- Document processes and enable the broader marketing team to operate efficiently at scale
Qualifications
- 3-5 years in Marketing Operations within a high growth SaaS or AI Start up
- Deep hands-on experience with Martech tools (such as Hubspot & Marketo) in complex sales environments
- Proven success supporting demand generation, ABM, and revenue reporting at scale
- Highly collaborative with credibility across Marketing, Sales, RevOps, and Finance
- Comfortable operating at both the executive strategy level and in-platform execution level
Skills
Required:Martech stack architecture and integrationData governance and source-of-truth definitionsLead scoring and lifecycle managementAttribution and analyticsABM program design and operationalization
Last updated Sep 23, 2026. Interested? Apply on the company site.
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