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Founding Product Marketing Manager

Collectly
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Hybrid (US)$150k - $185kFull-timePosted 5mo ago

About the role

Founding Product Marketing Manager role at Collectly, a healthcare tech startup focused on AI-driven revenue cycle management. Own go-to-market strategy, messaging, and content to showcase customer value; collaborate with Sales, CS, and Product to drive adoption and growth.

Responsibilities

  • Develop positioning and messaging frameworks that clearly differentiate Collectly in the market.
  • Lead GTM plans for new product launches and feature rollouts, including messaging, collateral, and enablement.
  • Create high-impact customer marketing assets; case studies, testimonials, video spotlights, and customer stories.
  • Partner with Sales and Customer Success to amplify customer advocacy and expand adoption.
  • Drive voice-of-customer initiatives, gathering feedback and insights to inform product and marketing strategy.
  • Build and maintain sales enablement resources (battle cards, pitch decks, one-pagers) along with the support of head of sales enablement.
  • Analyze competitive landscape and market trends to refine Collectly's positioning.

Qualifications

  • 5+ years of experience in B2B SaaS Product Marketing, Customer Marketing in a SaaS healthcare tech environment.
  • Background in healthcare, RCM, or EHR ecosystems.
  • Strong storytelling ability - can translate technical features into clear, compelling customer benefits.
  • Experience building GTM launch plans and enablement assets that drive adoption.
  • Exceptional written and verbal communication skills.
  • Comfortable interviewing customers, building case studies, and creating advocacy programs.
  • Highly collaborative, able to work across Product, Sales, and Marketing.
  • Familiarity with sales enablement tools and platforms.
  • Alignment with Collectly's GTM Values: We are owners, We know our numbers, We are AI powered, We are one with the Buffalo.

Skills

Required:Positioning and messaging developmentGo-to-market strategySales enablementContent creation (case studies, assets)Voice-of-customerCustomer storytellingCompetitive analysis

Benefits

  • Unlimited PTO: work-life balance.
  • Comprehensive Health Coverage: fully paid medical, dental, and vision for you and dependents.
  • Equity Opportunities: stock options.
  • Retirement Planning: 401(k) with company match.
  • Student Loan Support: contributions toward student loans.
  • Competitive Compensation: $150,000 - $185,000 per year.
Last updated Aug 12, 2026. Interested? Apply on the company site.
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About Collectly

We help healthcare orgs collect more money faster

About 50% of all out-of-pocket payments get never collected in U.S. healthcare. Collectly helps medical groups and practices accelerate and increase patient cash flow, decrease costs to collect, and increase patient satisfaction.

paymentsb2bhealthcare
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