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Strategy & Operations Lead, New Verticals

Broccoli AI· Strategy & Operations
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Hybrid (San Francisco, CA)$200k - $270kFull-timePosted 5mo ago

About the role

End-to-end strategy role focused on expanding Broccoli AI into new home services verticals, shaping product roadmap by vertical, optimizing onboarding and support, and leading go-to-market and playbook development for future verticals.

Responsibilities

  • Develop deep vertical expertise (spending real time with customers in each new vertical to understand how their businesses, workflows, economics, and pain points differ)
  • Shape the product roadmap by vertical (translating customer insights into prioritized product investments and partnering with PM and engineering on the workflows, integrations, and configurations that matter most for each segment)
  • Evolve onboarding and customer success (designing how we onboard, activate, and retain customers in each vertical, and building the playbooks the CS team uses to scale)
  • Own go-to-market by vertical (positioning, marketing materials, partnerships, tradeshow strategy, and channel motion, ensuring every vertical has a sharp, credible story)
  • Build the new-vertical playbook (define the repeatable framework Broccoli uses to enter, validate, and scale every future vertical)
  • Measure and iterate (set the success metrics for each expansion and hold yourself, and the cross-functional team, accountable to them)
  • Develop vertical-specific expansion strategies and drive cross-functional execution to scale Broccoli across home service verticals

Qualifications

  • 6+ years of experience as an operator at a PE-backed home services company, at a top-tier strategy consulting firm (Bain, BCG, McKinsey), and/or high-growth startup

Skills

Required:Vertical market expansionProduct roadmap prioritization by verticalOnboarding & Customer Success designGo-to-market strategy by verticalCross-functional leadershipAnalytical problem solvingExecutive communication
Last updated Aug 19, 2026. Interested? Apply on the company site.
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About Broccoli AI

AI-native operating system for home service businesses

Broccoli is building the AI-native operating system for home service businesses. Running a plumbing or HVAC company is chaotic—calls, scheduling, dispatch, follow-ups, marketing. We automate all of it so contractors can focus on what they do best: serving customers. Our AI agents handle both revenue and ops—answering phones 24/7, booking jobs in real time, following up on leads, and alerting techs when emergencies hit. We’ve grown from 0 to 200+ contractors in under a year, raised an unannounced round led by a Tier 1 VC to take on one of the biggest labor automation opportunities in the country.

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