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Head of Growth, Applied AI

Citizen· S&M
Apply on company site
New York City$250k - $300kFull-timePosted 4mo ago

About the role

Head of Growth responsible for leading Citizen's full marketing function across consumer and enterprise, owning strategy, execution, and outcomes across paid, organic, lifecycle, content, and brand to drive installs, re-engagement, and cross-functional initiatives including enterprise, partnerships, and product launches.

Responsibilities

  • Storytelling and brand: transform live archive of real events into a brand narrative across social, video, press, and product.
  • Product marketing and cross-functional priorities: GTM strategy for feature launches, product moments, and city expansions across paid, organic, and press; strategic partnerships and cross-functional deals.
  • Enterprise marketing: develop B2B marketing engine with enterprise sales, positioning, messaging, and assets to shorten sales cycles and establish Citizen Enterprise as a real-time safety intelligence leader.
  • Paid media: own paid install campaigns across Meta, TikTok, and Apple Search Ads with budget management, creative testing, optimization, and channel attribution.
  • Creator program: recruit, pay, manage relationships, and quality track creators; scale program to improve in-app experience and Week-1 retention.
  • The machine: design and drive workflows that enable all of the above to run efficiently.

Qualifications

  • Proven leader who has owned a marketing function with 5+ years of end-to-end channel experience, people and agency management, and team-building ability.
  • Strong decision-maker who can ship without waiting for direction and build necessary tools.
  • Storyteller capable of moving audiences and making content travel.
  • Analytical and numbers-driven, able to define success upfront and narrate results post-campaign.
  • Strong visual instincts with fluency in design and video; capable of providing creative direction.
  • Strong writing across formats and fluent in AI for marketing; able to rebuild workflows around AI capabilities; HubSpot expertise as system of record.
  • News-oriented with appetite for real-time marketing and experience in both consumer and enterprise domains.

Skills

Required:Marketing leadershipStorytelling and brandProduct marketingPaid media management
Nice to have:Enterprise marketing
Last updated Oct 14, 2026. Interested? Apply on the company site.
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About Citizen

A safer world starts with you.

Citizen helps you stay safe & informed, by providing instant notifications and live broadcasts of reported crimes and incidents near you.

public safetytechnologyemergency response
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