← All roles

Sales Director

Sona· GTM
Apply on company site
London£120k - £150kFull-timePosted 4mo ago

About the role

Sales Director role leading the AE team, building and scaling the outbound engine, coaching reps, and driving repeatable, scalable revenue for Sona’s frontline workforce management platform.

Responsibilities

  • Lead, coach, and develop the AE team, setting the standard for how we sell and how we win
  • Own pipeline generation as a core discipline and build the outbound engine that feeds sustainable growth
  • Bring sales rigour to how the team qualifies, runs, and closes complex, multi-stakeholder, multi-threaded deals
  • Get into the detail of live deals - the champion, the business value, the competition, and where the next push needs to come from
  • Set the operational rhythm of the team: pipeline reviews, forecasting, hiring, and coaching cadences
  • Own how the team is built, hiring high-quality reps and raising the bar as we scale
  • Partner with marketing on demand generation, and with product and customer teams to keep the sales motion sharp
  • Bring AI-first thinking to how the team sells, using AI tools to improve prospecting, deal intelligence, and rep productivity

Qualifications

  • You've built or significantly scaled an AE team before, not just run one that was already established
  • You've worked in a environment with high targets and high performance expectations
  • You've built pipeline generation engines that worked, and you can talk honestly about the ones that didn't
  • You're a genuine coach: the reps who worked for you left better than they arrived
  • You bring real operational rigour, structuring your weeks and months to execute rather than react
  • You've worked in a high-growth start-up or scale-up and know what it means to build without a safety net
  • You're genuinely curious about customers and the frontline market, and that curiosity shows in how you sell
  • Bonus: experience selling into frontline sectors (social care, hospitality, retail), or a background in workforce management, HR tech, or adjacent enterprise SaaS

Skills

Required:Sales leadershipPipeline generation / outboundDeal coaching / multi-stakeholder sellingOperational discipline
Nice to have:AI in sales

Benefits

  • Salary: £120,000 - £150,000 base, double OTE (£240,000 - £300,000 on-target earnings)
  • Hybrid: Based in our London office (min 3 days a week), with regular travel to customers and prospects across the UK
  • Share options
  • 35 days annual leave (25 days standard plus 10 flexible public holiday days)
  • Extra day of leave for every year of service
  • Pension contributions matched up to 5%
  • Comprehensive health insurance
  • Enhanced parental leave & pay
  • Workplace nursery scheme
  • Annual all expenses paid team retreats
  • The latest Macbook and equipment budget for your home office
  • Professional development budget
  • Unlimited free books
Last updated Oct 1, 2026. Interested? Apply on the company site.

About Sona

Accelerate growth and empower your teams with next-gen workforce management

Accelerate growth and empower your teams with next-gen workforce management.

Workforce ManagementSchedulingHRPayrollEngagementAI
Company profileWebsite

More open roles at Sona