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VP of Marketing

Sona· GTM
Apply on company site
New York, San FranciscoFull-timePosted 3w ago

About the role

Vice President, Marketing responsible for global marketing and building Sona's US presence from the ground up, shaping positioning across verticals and driving pipeline in partnership with sales.

Responsibilities

  • Own global marketing strategy, positioning, and budget, reporting to the CEO
  • Build the US marketing function from scratch, establishing Sona's brand and pipeline engine
  • Build top, middle, and bottom of funnel strategies to ensure the wider GTM team are meeting growth targets
  • Develop Sona's brand with a key focus on the US market
  • Partner closely with global Sales leadership across UK & US
  • Define and execute vertical-specific messaging across our sectors with a key focus on hospitality in the US
  • Drive pipeline through ABM, field marketing and events, content, and partnerships in close alignment with the VP Sales and sales team
  • Lead and develop the existing UK marketing team alongside scaling the US

Qualifications

  • B2B marketing experience at a SaaS company with an enterprise or mid-market motion - you've marketed complex products with long sales cycles and multiple stakeholders
  • Product marketing and category framing is your strongest gear, you know how to take a multi-product platform and make it mean something to a specific buyer in a specific vertical
  • You've built or scaled a marketing function and seen the journey from 8 to 9 figure ARR. You're comfortable without a playbook and energised by the opportunity to create one
  • Strong US B2B marketing judgment, with experience building brand and pipeline in the US market
  • Proven people leader who develops and stretches their team, not just manages it
  • Bonus: sector experience in hospitality - or a clear track record of getting up to speed in a new vertical fast

Skills

Required:Marketing strategyProduct marketingUS market branding

Benefits

  • Share options
  • 20 days PTO + sick days
  • 401k contributions, employer match up to 2%
  • Comprehensive health cover via Aetna
  • Enhanced parental leave & pay
  • Annual all expenses paid team retreats
  • The latest Macbook and equipment budget for your home office
  • Professional development budget
  • Unlimited free books
Last updated Oct 8, 2026. Interested? Apply on the company site.

About Sona

Accelerate growth and empower your teams with next-gen workforce management

Accelerate growth and empower your teams with next-gen workforce management.

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