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Principal Product Marketing Manager

Synthesia· Marketing
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Hybrid (London)£100k - £130kFull-timePosted 4mo ago

About the role

Principal Product Marketing Manager to define positioning and drive launches for Synthesia's core product—the studio and video creation experience for enterprise video at scale. Partners with Product, Engineering, Sales, and Customer teams to shape market perception and lead flagship launches.

Responsibilities

  • Define the strategic narrative – Own the overarching story about what the studio enables and where video creation is heading. Translate launches into a cohesive arc that positions Synthesia at the forefront of AI-native video.
  • Lead core product launches – Own positioning, messaging, and go-to-market execution for the studio and video creation experience, partnering with Product to bring new capabilities to market with conviction and clarity
  • Drive adoption & enablement – Create campaigns, assets, and sales collateral that move customers from awareness to active usage. Own sales enablement so deals close faster and customers see the full vision
  • Own competitive positioning – Work with our competitive intelligence function to develop frameworks that show how Synthesia's studio differentiates
  • Collaborate on product strategy – Bring GTM perspective into Product decisions around launch readiness, pricing, packaging, and roadmap prioritization
  • Gather and apply customer intelligence – Partner with our dedicated market intelligence team to stay ahead of customer needs, competitive moves, and emerging use cases

Qualifications

  • 10+ years in the industry, 6+ years in product marketing leadership at B2B companies
  • Senior level experience shipping in B2B SaaS
  • Strong writing skills for positioning, messaging, and strategy documents
  • Understanding of the sales cycle and sales enablement needs
  • Demonstrated ability to ship initiatives at 60–70% to move quickly and iterate
  • Ability to adapt narratives as priorities and markets shift
  • Track record of real launches driving sales velocity, adoption, expansion, and market understanding of a product category
  • Experience partnering with Product, Engineering, Sales, and Customer success teams

Skills

Required:Positioning and messagingGo-to-market strategySales enablement
Nice to have:Competitive analysis

Benefits

  • equity
  • comprehensive benefits package
Last updated Oct 21, 2026. Interested? Apply on the company site.

About Synthesia

#1 AI Video Platform for Business

Synthesia is a #1 AI Video Platform for Business. Our AI Video Generator enables anyone to create professional videos without mics, cameras, actors, or studios. Using AI, we’re radically changing the process of video content creation, making it scalable and affordable while maintaining high quality.

AI Video GeneratorAI Video PlatformCorporate VideoCustom AvatarsLanguagesLocalizationTraining VideosVideo Production
Company profileWebsite

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