Product Marketing Manager
San Francisco, CA, Denver, CO, New York, NY$160k - $195kFull-timePosted 4mo ago
About the role
Product Marketing Manager to craft the narrative for Candid Health’s product roadmap, develop go-to-market plans, and drive product adoption for an autonomous revenue cycle automation platform.
Responsibilities
- Partner closely with Marketing, Product, Sales, Customer Success, and Partnerships to understand GTM needs and lead end-to-end launch plans for new features, products, and technology integrations.
- Plan and execute integrated marketing campaigns across multiple channels to drive product adoption, pipeline generation, and customer engagement.
- Collaborate with demand gen and content partners to translate product positioning into campaign strategies, manage campaign calendars aligned to product releases and GTM milestones, and track performance metrics to optimize messaging and conversion.
- Build the product marketing function from the ground up with scalable program elements tailored to the company’s position and maturity.
- Research industry best practices, market trends, and competitive insights; design positioning frameworks, value propositions, and messaging.
- Build high-quality deliverables such as pitch decks, battlecards, demo videos, 1-pagers, and proposal templates; develop customer lifecycle initiatives including advocacy, references, and case studies.
Qualifications
- Bachelor’s degree in Marketing, Business, Communications, or related field
- 3 to 6 years of experience in dedicated Product Marketing roles, specifically in Enterprise B2B
- Experience building and maintaining end-to-end go-to-market strategies and launch plans for enterprise SaaS products
- Strong opinions on value-based messaging, extractable use-case narratives from technical specs, and competitive positioning
- Excellent cross-functional influence and builder mindset; ability to establish scalable product marketing arm
- Clear and concise communicator, able to explain technical ideas in simple, value-driven terms
Skills
Required:Go-to-market strategyPositioning and messagingCampaign planning and executionCross-functional collaboration
Benefits
- In-person office culture (Denver, New York, or San Francisco) with four days in-office and one remote day per week
Last updated Sep 23, 2026. Interested? Apply on the company site.
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