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Product Marketing, Platform and AI

Rippling
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Hybrid (New York, NY / San Francisco, CA / Seattle, WA)$147k - $245kFull-timePosted 4mo ago

About the role

Product Marketing role focused on owning the go-to-market narrative for Rippling's platform and AI capabilities, including Data Cloud, BI/analytics, and AI features like plugins, skills, and automations. Responsible for positioning, GTM engine, sales enablement, and campaigns that connect technical innovation to customer outcomes.

Responsibilities

  • Launch products to market: partner with Product to take platform and AI capabilities to market; design and execute launch strategies; develop and refine the core messaging framework.
  • Own and evolve the narrative: internal expert on platform and AI value propositions; ensure storytelling consistency; partner with Sales and GTM to assess resonance and impact; tailor narrative for diverse buyer personas; train global sales on pitching platform and AI capabilities.
  • Create assets that bring the narrative to life: build sales enablement materials (pitch decks, battlecards, competitive intelligence, one-pagers); write and produce product content (landing pages, demo videos, blog posts, email campaigns); develop real-world use cases; translate complex features into benefit-driven content; support customer and field marketing with tailored assets.

Qualifications

  • 6–10+ years of experience with technical products in a fast-paced B2B SaaS company (PMM, PM, TPM, Sales Engineer, or GTM strategy)
  • Platform or AI product marketing experience with ownership of positioning for a platform, data, or AI product
  • Technical depth with APIs, data models, AI/ML capabilities
  • Distribution strategy experience for platform/AI storytelling to technical and business buyers
  • Measurement and business ownership with data-informed, experiment-driven mindset; ability to tie work to outcomes like win rate and attach rate
  • Exceptional copywriting and storytelling skills translating complex concepts into accessible messaging
  • Growth mindset, high autonomy, eagerness to test, learn, iterate
  • Bonus points: experience with modern data stack (Snowflake, Databricks, BigQuery, Fivetran, dbt, Looker); dual-audience messaging; strong portfolio; experience building/use-case libraries.
Last updated Oct 7, 2026. Interested? Apply on the company site.
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About Rippling

#1 Workforce Management System | HR, IT, Finance

Rippling eliminates the friction from running a business, combining HR, IT, and Finance apps on a unified data platform.

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