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Senior Data Analyst - Marketing

9fin· Data & AI
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LondonFull-timePosted 4mo ago

About the role

Senior, hands-on data analyst focusing on marketing analytics to drive demand, pipeline and revenue. Embedded with the marketing team and analytics engineers to own end-to-end marketing metrics, instrumentation, data models and insights.

Responsibilities

  • Own the inbound funnel metrics end-to-end. Define and own the metrics across landing → MQL → SQL → trial → conversion, so marketing, sales and leadership trust the same numbers.
  • Build multi-touch attribution. Move beyond last-touch UTM tracking to attribution that shows which channels and campaigns actually drive pipeline and revenue.
  • Measure channel and campaign performance. Show where we're winning across email, paid media, social, events and SEO — what to scale, and what to stop.
  • Connect marketing to revenue. Model CAC, conversion, payback and cohort LTV, and quantify marketing's contribution to pipeline and bookings, in partnership with our GTM/RevOps analytics.
  • Own marketing data models and the semantic layer. Author dbt models on BigQuery integrating HubSpot, Salesforce, Google Analytics and Amplitude, and own the Omni semantic layer so the team gets self-serve answers as we migrate off Metabase.
  • Own instrumentation and lead-data quality. Design landing-page and web tracking (UTMs, Amplitude), support lead-scoring models, and keep marketing and sales numbers aligned, trustworthy and GDPR-compliant.
  • Own web and SEO analytics. Track website traffic, SEO performance and inbound lead quality, and turn it into clear recommendations.
  • Be the embedded analytical partner to marketing. Work directly with demand gen and RevOps, translating campaign questions into analysis that drives spend and prioritisation decisions.

Qualifications

  • Proven analytics experience supporting marketing, growth, demand gen or RevOps, ideally in B2B SaaS or fintech.
  • Expert SQL for complex analysis, optimisation and reusable datasets.
  • dbt & a cloud data warehouse (BigQuery, Snowflake or similar) — commercial experience building production models, tests and docs.
  • Modern BI with an integrated semantic layer — building self-serve dashboards and owning metric definitions (e.g. Omni, Looker, Thoughtspot).
  • Deep knowledge of the marketing stack — HubSpot (or similar automation/CRM), Salesforce, Google Analytics and digital/web/event analytics.
  • Attribution and funnel expertise — multi-touch attribution, CAC, conversion and LTV/payback, with the statistical judgement to separate signal from noise.
  • A strong communicator who turns analysis into clear narratives marketing and leadership can act on.
  • Strategic problem solver who owns metric definitions and builds validation so numbers are trusted across teams.
  • Bonus: Python for deeper analysis; experience with paid-media analytics, SEO or marketing experimentation.

Skills

Required:SQLdbtCloud data warehouseMarketing analytics toolsAttribution & funnelBI / semantic layer
Nice to have:Python

Benefits

  • Competitive Salary (our salary bands are benchmarked at the top end of the market)
  • Equity options
  • Pension (your minimum contributions are 4% with 9fin matching up to 7%)
  • Private Medical Insurance
  • Paid sick leave with Income Protection for long periods of illness
  • Group Life Assurance
  • Season Ticket Loan & Cycle to Work schemes
  • 25 holiday days per year
  • Local public holidays (with the ability to exchange them for alternative days)
  • Work abroad for up to 3 months a year
  • 1 month paid sabbatical after 5 years of service
  • Enhanced parental leave & flexible working arrangements available
  • Professional learning and development budget
  • Bi-annual team socials
  • Summer and Winter company social events
  • Hybrid Policy: office Tuesdays and Wednesdays; rest of week flexible
Last updated Oct 21, 2026. Interested? Apply on the company site.
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About 9fin

Faster, smarter, debt market intelligence

9fin is a leading provider of debt market intelligence and offers everything you need to analyse a credit, or win a mandate in one AI-powered platform

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