Senior Data Analyst - Content
LondonFull-timePosted 4mo ago
About the role
Senior, hands-on data analyst embedded with the content team to turn engagement and coverage data into editorial decisions. Responsible for end-to-end content analytics, from instrumentation to actionable insights and data-driven editorial strategy.
Responsibilities
- Build engagement measurement beyond readership. Define and instrument signals such as time on page, scroll depth, click-through.
- Separate genuine engagement from passing interest. Build tag-effectiveness analysis and LLM-based content classification for editors.
- Measure core and public audiences. Quantify engagement for core subscribers and broader public reach across content, social and video.
- Power data-driven coverage prioritisation. Surface highest-attention companies and situations to prioritise editorial resources.
- Track competitive coverage and story attribution. Monitor gaps, timeliness, accuracy, and attribution of market-moving stories to 9fin.
- Explain what's moving the numbers. Diagnose spike drivers and build reproducible analysis frameworks.
- Own content datasets and the semantic layer. Author dbt models on BigQuery and maintain the Omni semantic layer for fast, self-serve answers.
- Be the embedded analytical partner to the newsroom. Translate content questions into analysis that shapes editorial strategy and product improvements.
Qualifications
- Proven analytics experience, ideally in media, B2B SaaS or fintech, owning analysis end-to-end and driving decisions.
- Expert SQL for complex analysis, optimisation and reusable datasets.
- dbt & a cloud data warehouse (BigQuery, Snowflake or similar) — production models, tests and docs.
- Modern BI with an integrated semantic layer — building self-serve dashboards and owning metric definitions (e.g. Omni, Looker, Thoughtspot).
- Engagement and event analytics — designing tracking/instrumentation and analysing behavioural signals.
- Fluent with AI tools — building LLM-based pipelines to classify and analyse content at scale.
- Strong communicator who turns analysis into clear narratives editors and leadership can act on.
- Curious and fast learner — grasping distressed-market concepts quickly; data storytelling a plus.
- Finance or distressed-debt knowledge is a plus, not essential.
- Bonus: content, web, SEO, social or audience/growth analytics; Python for deeper analysis.
Skills
Required:SQLdbtBigQuery / SnowflakeBI / Semantic LayerEngagement AnalyticsAI / LLM toolsCommunication
Benefits
- Competitive Salary (top end of market)
- Equity options
- Pension (min 4% employee with 7% company match)
- Private Medical Insurance
- Paid sick leave with Income Protection
- Group Life Assurance
- Season Ticket Loan & Cycle to Work schemes
- 25 holiday days per year
- Local public holidays with exchange options
- Work abroad for up to 3 months a year
- 1 month paid sabbatical after 5 years
- Enhanced parental leave & flexible working arrangements
- Professional learning and development budget
- Quarterly team socials
- Summer and Winter company events
Last updated Oct 21, 2026. Interested? Apply on the company site.
About 9fin
Faster, smarter, debt market intelligence
9fin is a leading provider of debt market intelligence and offers everything you need to analyse a credit, or win a mandate in one AI-powered platform
Debt Market IntelligenceDataAnalyticsCredit AnalysisFinancial Data
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