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Senior Product Marketing Manager, WebApp

Horizon3 AI· Marketing
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Remote$180k - $230kFull-timePosted 4mo ago

About the role

Senior Product Marketing Manager responsible for go-to-market strategy, messaging, and launch ownership for Horizon3's NodeZero WebApp Pentesting, focusing on AppSec and ASPM space, partnering with Product & Engineering to convert complex security capabilities into market-ready narratives and driving revenue growth.

Responsibilities

  • Own the end-to-end GTM strategy, messaging, and positioning for the NodeZero WebApp Pentesting product line from its launch to market dominance.
  • Architect an aggressive, pipeline-driven product launch framework that moves product marketing to a core revenue driver, not a corporate support function.
  • Define target personas across Enterprise, Mid-Market, and Commercial segments, building a product narrative that maps directly to clear conversion paths.
  • Drive the competitive narrative, explicitly dismantling legacy DAST incumbents and exposing fragile, unscalable 'agentic AI' wrappers.
  • Educate the market on why generic AI solutions suffer from exploding token costs, erratic inconsistency, and production risks, while positioning NodeZero’s deterministic foundation and surgical AI as the enterprise-grade choice.
  • Develop proof-first product content, technical teardowns, and competitive battlecards for the sales force.
  • Partner with Product Leadership and Engineering to translate complex offensive security capabilities into market-facing narratives.
  • Translate technical breakthroughs into clear, hype-free value propositions.
  • Serve as the feedback loop between market realities, buyer pushback, and the product roadmap.
  • Own the technical enablement motion for direct sales, SDRs, and channel partners including major VARs, resellers, and distribution partners.
  • Engage with developers, AppSec leads, red teamers, CISOs, and VPs to tell a broader platform and cyber-resilience story, building scalable processes, tools, and customer story pipelines.

Qualifications

  • 5+ years (PMM) or 8+ years (Senior PMM) of B2B product marketing experience in SaaS or cybersecurity
  • Non-Negotiable Drive: high-agency, self-starting execution in greenfield environments
  • Deep Technical Chops: background as security practitioner, pen tester, technical marketer, or technical PMM with AppSec/ASPM or AI-driven security products
  • Dual-Altitude Communication: ability to build trust with technical practitioners and translate into business metrics for CISOs
  • Proven ability to manage high-stakes product launches, cross-functional lifecycles, and ROI-focused performance frameworks
  • Proficiency with Salesforce and product analytics tools for launch metrics and pipeline attribution

Skills

Required:Go-to-Market strategyProduct marketing leadershipCompetitive differentiationProduct/content storytelling

Benefits

  • Health, vision & dental insurance for you and your family
  • Flexible vacation policy
  • Generous parental leave
  • Competitive salary, equity and benefits
  • Hybrid & Remote Work options including Chicago office
Last updated Oct 8, 2026. Interested? Apply on the company site.

About Horizon3 AI

Only Pentesting Platform Proven in Production

Continuously assess, fix, and verify your security posture. Securing enterprises across many attack surfaces.

PentestingSecurity PostureThreat DetectionVulnerabilitiesRisk AssessmentOffensive Security
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