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Senior Marketing Analytics Manager

Horizon3 AI· Marketing
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Remote$145k - $185k + equityFull-timePosted 4d ago

About the role

Senior Marketing Analytics Manager responsible for ownership of marketing performance measurement, including attribution, reporting, dashboards, and insights to drive pipeline and revenue decisions. Works across demand generation, field, digital, campaigns, ABM, SDR, RevOps, and Finance in a hands-on capacity.

Responsibilities

  • Own marketing's attribution approach to reporting on program performance: Funnel, pipeline, and revenue impact.
  • Align on core funnel metric definitions with the Sr. Manager, Strategy, Programs & Analytics so Marketing, Sales, and Finance report the same numbers.
  • Build cost-per-opportunity (CPO), cost-per-lead (CPL), and ROI reporting by channel, program, and segment that budget owners use to make investment decisions.
  • Build and maintain the dashboards behind weekly, monthly, and quarterly business reviews: funnel, pipeline, campaign ROI, ABM account engagement, and field program performance.
  • Produce executive-ready and board-ready performance narratives with marketing leadership.
  • Build self-serve reporting so teams can answer their own routine questions.
  • Be an expert-level user of RevSure and Tableau in order to provide clear reports and impactful visuals leadership can easily utilize.
  • Analyze funnel conversion, velocity, and cohort performance to find where pipeline is won and lost, and recommend what to change.
  • Build planning models that connect spend to expected pipeline, and support target setting and pipeline forecasting.
  • Design tests with campaign owners and read the results honestly, including when a program did not work.
  • Run deep-dive analyses on the questions leadership needs answered.
  • Partner with the Senior Marketing Operations Manager on data capture, campaign tracking conventions, and UTM standards so reporting rests on clean inputs.
  • Audit marketing data regularly, flag anomalies, and drive fixes to the source.
  • Use AI tools to speed up analysis and reporting.
  • Serve as the analytics partner to demand generation, field marketing, campaigns, SDR leadership, RevOps, and Finance.
  • Mentor Marketing Operations Analysts.

Qualifications

  • 5+ years of experience in marketing analytics, revenue analytics, or marketing operations in B2B SaaS or technology.
  • Advanced Salesforce reporting skills: cross-object reports, dashboards, formula fields, and campaign influence.
  • Hands-on experience building and maintaining marketing attribution models and explaining their limits.
  • Strong understanding of the B2B funnel, lead lifecycle, and pipeline mechanics.
  • Advanced spreadsheet modeling skills and experience with a BI tool (Tableau, Power BI, or equivalent).
  • Financial fluency: comfortable with CPO, ROI, and budget-to-pipeline planning.
  • Able to turn analysis into a clear recommendation for an executive audience, in writing and in the room.
  • High standards for accuracy. You check your own numbers before anyone else has to.

Skills

Required:Marketing analyticsSalesforce reportingMarketing attributionBI toolsFinancial fluency

Benefits

  • Inclusive Team: We value diversity and promote an inclusive culture where everyone can thrive.
  • Growth Opportunities: Be part of a dynamic and growing team with numerous career development opportunities.
  • Innovative Culture: Work in a collaborative environment that encourages creativity and out-of-the-box thinking.
  • Hybrid & Remote Work: We embrace a mix of remote and hybrid work models depending on role and location, including our Chicago office, where some roles require regular in-office presence.
  • Competitive Compensation: We offer competitive salary, equity and benefits. Our benefits include health, vision & dental insurance for you and your family, a flexible vacation policy, and generous parental leave.
Last updated Oct 22, 2026. Interested? Apply on the company site.

About Horizon3 AI

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