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Product Marketing Manager

Zeller· Growth – Marketing
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Hybrid (Melbourne, Australia)Full-timePosted 3mo ago

About the role

Hands-on, growth-focused product marketer responsible for growing trial, adoption, and utilization of Zeller’s payments, POS, and financial services ecosystem through product positioning, GTM campaigns, and multi-channel marketing.

Responsibilities

  • Develop product positioning, messaging, and value props across every Zeller product to be used in marketing, content, media, and sales enablement.
  • Own and lead go-to-market planning and launch marketing for all major product and feature releases.
  • Partner with CRM, SEO and Web, PR, Content, Paid and Social Media colleagues to build acquisition, lifecycle, and x-sell campaigns that accelerate product adoption.
  • Work with Product Managers to understand product analytics and identify opportunities to x-sell products to merchants at the optimal stage in their lifecycle.
  • Deliver merchant insights through surveys or customer calls that identify the benefits they get from our products or features.
  • Collaborate with in-house design teams to develop product marketing and campaign assets for use in email, website, and other channels.
  • Track product adoption performance and optimise for growth through continuous testing.
  • Review local competitor products and marketing, to identify the optimal product positioning Zeller should be targeting.
  • Support cross-functional teams such as Sales and Account Management with sales enablement material.

Qualifications

  • 3+ years of experience in a product marketing or go-to-market capacity at a multi-product software / SaaS company.
  • Hands-on experience working closely with Product Managers to represent market requirements, and with Marketing Managers to support campaigns and launches.
  • You have a growth mindset — you're hungry to achieve your individual and team KPIs.
  • Experience deploying measurable offers, incentives, or promotions that accelerate adoption.
  • An ability to craft compelling value propositions, positioning and product messaging.
  • An excellent collaborator, influencer, and cross-functional working style.
  • Project and time management skills.
  • Experience and comfort working independently, and as a part of a team
  • Agile, ambitious, and motivated to be the best at everything you do.
  • Tertiary education, or a track record of relevant experience that proves it wasn’t needed.

Skills

Required:Product marketingGo-to-market planningCampaign managementCross-functional collaboration

Benefits

  • A competitive salary package, including equity
  • A balanced, progressive, and supportive work environment
  • Excellent parental leave and other leave entitlements
  • A fantastic office environment
  • Endless learning and development opportunities
  • Plenty of fun and social opportunities - we love to come together as a team
  • An ability to influence and shape the future of Zeller as our company scales both domestically and globally
  • Being part of one of Australia’s most exciting scale-ups.
Last updated Oct 21, 2026. Interested? Apply on the company site.

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