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Head of Field Marketing

Rippling· Marketing
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Hybrid (New York, NY), Hybrid (San Francisco, CA)$172k - $215kfull-timePosted 3mo ago

About the role

Head of Field Marketing, Core HR at Rippling, responsible for scaling the field marketing program from 0-1 to a scalable engine that reaches HR buyers and other audiences through events, field tactics, and partnerships. Leadership role with hands-on execution and team management.

Responsibilities

  • Drive both strategy and execution. Identify existing and net new conferences, owned events and field tactics to reach HR leaders, then execute from creative brainstorming through post-event follow-up.
  • Manage the team’s calendar of events, making fast, informed decisions about where to be and how to differentiate presence for maximum impact.
  • Lead a team of field marketers, assign events, oversee work, solve problems, and review results to maximize ROI and efficiency.
  • Build scalable processes, templates and playbooks; create and maintain standardized documentation for consistent and efficient operation.
  • Share learnings and performance metrics; define success metrics, track performance, and communicate results to leadership and cross-functional partners.
  • Identify and prioritize markets, accounts, and formats with the greatest impact on pipeline and deal acceleration.
  • Manage and maximize the field marketing budget, tracking expenses against plan.
  • Constantly innovate to unlock scale and ROI beyond typical B2B marketing playbooks.

Qualifications

  • 7+ years of experience in field marketing, preferably with people management experience.
  • Deep knowledge of the HR buyer ecosystem and experience with events, partners, and content that drive ROI for HR leaders and practitioners.
  • Builder’s mindset; ability to create systems, templates, and playbooks to improve team effectiveness.
  • Salesforce and Outreach knowledge is strongly preferred.
  • Ability to navigate ambiguity and maintain a clear direction.
  • Strong attention to detail and willingness to roll up sleeves in a fast-moving environment.
  • Excellent verbal and written communication skills, with experience presenting to executives and senior leaders.
  • Bias for speed and ability to set a fast pace for the team.

Skills

Required:Field marketing strategy and executionTeam leadership and people managementEvent management and ROI analysis
Nice to have:Salesforce and Outreach

Benefits

  • Competitive salary + benefits + equity
  • Office-based roles with in-office requirement (three days a week) for eligible employees
  • Equal opportunity employer and accommodations available on request
Last updated Sep 2, 2026. Interested? Apply on the company site.
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About Rippling

#1 Workforce Management System | HR, IT, Finance

Rippling eliminates the friction from running a business, combining HR, IT, and Finance apps on a unified data platform.

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