← All roles

Senior Manager, Startup Marketing

Airwallex· Marketing
Apply on company site
Hybrid (US - San Francisco)$180k - $220k + equity + bonusFull-timePosted 3mo ago

About the role

Senior leader responsible for end-to-end GTM strategy and execution to drive adoption of Airwallex within the startup and venture ecosystem, including community-building, demand generation, and pipeline acceleration.

Responsibilities

  • Own Go-to-Market Planning: Develop and execute multi-touch, integrated demand-generation campaigns aligned to pipeline and revenue targets.
  • Build Awareness & Community: Create partnerships with VCs, accelerators, and founders; design exclusive experiences (e.g., Founder Dinner Series, VC events) to catalyze face-to-face engagement.
  • Scale Digital Engine: Manage monthly startup digital footprint across owned and paid channels (newsletter, webinars, LinkedIn, founder newsletters, Reddit, YouTube).
  • Activate Influencers & Advocates: Manage relationships with startup influencers, operators, and founders to amplify Airwallex story.
  • Quickly Convert Pipeline: Architect and deploy automated email nurture programs and high-velocity outbound campaigns.
  • Track, Prioritize, Prove: Use data to measure performance, prioritize spend, and report funnel and pipeline impact to leadership.

Qualifications

  • 10+ Years of Growth or Startup Marketing Experience: proven full-stack B2B marketing, growth, or ecosystem management in startup/accelerator/VC landscapes.
  • Full-Stack Execution Capability: experience in both physical events and digital growth mechanics.
  • An Autonomous Operator: entrepreneurial with bias for action in fast-paced environments.
  • Ruthless Conversion Focus: accountable for KPIs like program enrollments, pipeline, and revenue.
  • Flawless Relationship Management: strong interpersonal and executive engagement with VCs, founders, and influencers.

Skills

Required:Go-to-Market strategyEvent planning & community buildingDigital marketing & demand generation

Benefits

  • Benefits vary by country and employment type in accordance with local statutory requirements.
  • US-based benefits include medical, dental, vision insurance; 401(k); short-term and long-term disability; basic life insurance; well-being benefits; 20 paid vacation days and 12 paid holidays per year.
Last updated Oct 22, 2026. Interested? Apply on the company site.
Airwallex logo

About Airwallex

Trusted Global Payments & Financial Platform

Grow your business faster with Airwallex - global business accounts, high speed transfers, multi-currency cards, online payments, embedded finance, and more.

PaymentsBankingFinancialGlobal
Company profileWebsite

More open roles at Airwallex