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Senior Manager, Paid Media

Match Group· Marketing & PR
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Hybrid (Paris / London)Full-timePosted 3mo ago

About the role

Senior Manager, Paid Media leads and executes high-impact user acquisition campaigns for Tinder across main European markets, driving scale, revenue growth, and brand resonance as part of Match Group’s global Paid Media & Growth team.

Responsibilities

  • Own and drive user acquisition: build scalable (multi-million €€€), performance-focused UA strategies that are optimized across platforms (display, social media, search, affiliation) & audiences to drive sustainable revenue growth.
  • Performance reporting & insights: deliver timely, actionable reporting and insights on performance on a regular basis.
  • Develop creative test strategies: collaborate with the design team, provide strategic context and insight for creative idea generation; share campaign results for creative optimisation.
  • Champion channel innovation: manage relationships with online marketing partners, run test campaigns for additional scale, stay ahead of digital trends and channel innovations.

Qualifications

  • 8+ years of digital marketing experience & user acquisition across major platforms.
  • Solid app experience with Mobile Measurement Partners (MMPs) such as Adjust, AppsFlyer; strong command of mobile-specific campaign tracking and attribution.
  • Hands-on experience with campaign tools (creative testing and tracking software) and platforms: TikTok Ads Manager, Google Ads, Meta Business Manager, Snapchat, affiliate networks.
  • Full funnel/ marketing lifecycle experience.
  • Genuine passion for media and media planning with curiosity for performance drivers.
  • Analytical, proficient in Excel and Slides, able to translate data into actionable insights and next steps.
  • Autonomous, reliable, transparent in communication; flexible to evolving business needs.
  • Fluent English; thrives in an international, fast-paced environment.

Skills

Required:User acquisition strategyMobile attribution and MMPsCampaign tools

Benefits

  • Premium healthcare, mental health support, and emergency leaves.
  • Healthy work-life balance in a flexible environment.
  • Modern office near transport and amenities.
  • Lunch vouchers and discounted ClassPass subscription.
  • Learning opportunities through e-learning, conferences, knowledge-sharing sessions, and global career opportunities.
  • Regular social events (breakfasts, lunches, apéros).
  • Free use of Match Group products.
Last updated Oct 21, 2026. Interested? Apply on the company site.

About Match Group

Modern Dating & Matchmaking for Genuine Connections

Match Group | Modern Dating & Matchmaking for Genuine Connections

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