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Senior Lifecycle Marketing Manager

Rippling
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Hybrid (Minneapolis, MN), Hybrid (New York, NY), Hybrid (San Francisco, CA)$117k - $195kfull-timePosted 3mo ago

About the role

Build and own a brand-new GTM lifecycle program for a rapidly growing Rippling product, owning self-serve conversion funnel from trial to paid and upsell expansion, bridging Product, Marketing, Sales, and MOps, with a 0-to-1 architecture, measurement, and continuous experimentation to impact revenue.

Responsibilities

  • Build the self-serve lifecycle funnel for one of Rippling’s fastest-growing products — design the architecture, define journey stages, build and scale programs in Iterable that convert free trial users to paid, implement lifecycle hierarchy logic with MOps, and enforce entry/exit criteria
  • Own and execute lifecycle campaigns end-to-end: copywriting, audience targeting, content, sales enablement, and performance tracking — from concept through analysis
  • Own the upsell motion from converted customer to demo booked — the entry point to expanding users across the full Rippling platform and multi-product suite
  • Analyze lifecycle performance across every touchpoint — write the Snowflake queries to prove what's working, kill what isn't, and double down on what is
  • Be the connective tissue between Marketing, Sales, and MOps: triage escalations, prevent messaging collisions, and keep the lifecycle engine running cleanly

Qualifications

  • 6+ years of experience in lifecycle or demand marketing at high-growth B2B SaaS companies
  • Proven experience building lifecycle programs from 0 to 1 with activation, retention, and customer LTV impact
  • Proven success driving lifecycle campaigns across both PLG and SLG motions
  • Fluency in the Salesforce data model and self-serve on SFDC reports
  • Hands-on experience with marketing automation and email marketing software (Hubspot and Iterable)
  • Analytical ability to write SQL or Snowflake queries and connect campaign performance to pipeline impact
  • Demonstrated ability to work across Sales and Marketing and design cross-motion programs
  • Structured experimenter with rigorous A/B testing and measurable impact
  • Experience with Outreach or similar sales sequencing tools is a plus

Skills

Required:Lifecycle marketingSQL / SnowflakeMarketing automation (Hubspot, Iterable)Salesforce data model
Last updated Sep 2, 2026. Interested? Apply on the company site.
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About Rippling

#1 Workforce Management System | HR, IT, Finance

Rippling eliminates the friction from running a business, combining HR, IT, and Finance apps on a unified data platform.

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