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Director of Brand Strategy and AI Innovation

Snowflake Inc.· Marketing
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US-CA-Menlo Park$218k - $285.6kFull-timePosted 3mo ago

About the role

Director of Brand Strategy and AI Innovation responsible for long-term brand strategy, global positioning, and leading AI-enabled brand initiatives. Separates traditional brand leadership from AI governance, scaling brand guidelines across generative AI applications and automations, and driving measurable growth and awareness while maintaining operational efficiency.

Responsibilities

  • Brand Roadmap: Develop and execute the multi-year strategy to increase brand equity, awareness, and market share across diverse segments.
  • Market Differentiation: Analyze market dynamics, competitor positioning, and consumer insights to build a distinctive, defensible brand narrative that enhances product value propositions and accelerates market adoption.
  • Architecture and Guidelines: Modernize and govern the brand architecture, messaging frameworks, and visual identity guidelines, ensuring global relevance and consistency.
  • Campaign Architecture: Partner with cross-functional teams on the development and launch of integrated campaigns across channels.
  • Creative Excellence: Collaborate with internal and external creative partners to deliver breakthrough storytelling.
  • Measurement: Establish campaign KPIs (attribution, sentiment shifts, customer acquisition, and retention) to prove business impact.
  • Manage the AI Brand Architect: Direct technical talent building, fine-tuning, creating skills and deploying AI models and agents.
  • Drive AI Capability Development: Lead creation of domain-specific AI solutions and autonomous workflows to scale departmental output.
  • Brand Guardrails: Translate brand guidelines into programmatic rules for AI content alignment with tone, style, and ethics.
  • Manage the Brand Operations Manager: Direct operations scaling brand education globally, Snowstore operations, and end-to-end Brand Marketing budget and procurement processes.
  • Internal Literacy: Instill understanding of brand ethos, strategy, and positioning across the business, regional offices, and partners.
  • AI Literacy Training: Design upskilling programs for the marketing team on prompting and co-creating with brand-certified AI tools.

Qualifications

  • 15+ years of marketing experience, with at least 5 years leading brand strategy, market positioning, and large-scale multi-channel campaigns.
  • Strong conceptual understanding of Generative AI, ML, and prompt engineering to direct an AI Brand Architect.
  • Champion AI tool adoption, building workflows, automations, and templates for scalable efficiency.
  • High technical acumen, creativity, and ability to manage multiple stakeholder inputs against tight timelines.
  • Exceptional communication skills to pitch ideas, build cross-functional relationships, influence, and listen.
  • Proven track record of cross-team advocacy, talent development, willingness to roll up sleeves.

Skills

Required:Brand strategy and positioningAI governance and AI brand engineeringCampaign managementCommunication and leadership
Nice to have:AI literacy training
Last updated Jul 16, 2026. Interested? Apply on the company site.

About Snowflake Inc.

The Data Platform Built for Data Teams.

Snowflake powers AI, data engineering, applications, and analytics on a trusted, scalable AI Data Cloud—eliminating silos and accelerating innovation.

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