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Product Marketing Lead

Anrok· Marketing
Apply on company site
Hybrid (San Francisco)$180k - $220kFull-timePosted 3mo ago

About the role

Anrok is hiring a Product Marketing Lead to bring our products to market and arm our sales team to win. You will own a set of features and product areas end to end, from positioning and launch to enablement, and collaborate with product management and sales to drive pipeline and revenue.

Responsibilities

  • Own end-to-end go-to-market for a set of Anrok products and features, from positioning and launch through adoption and revenue impact, working across product, sales, and marketing.
  • Develop and evolve the positioning, messaging, and value propositions that set Anrok apart for buyer personas across commercial, mid-market, and enterprise segments.
  • Maintain the messaging frameworks and positioning documents that serve as the single source of truth for consistency across channels, campaigns, and touchpoints.
  • Own a segment of sales enablement: build assets (decks, one-pagers, battle cards, demo scripts, objection-handling guides) and the training to ensure adoption and effectiveness.
  • Turn customer proof, wins, and references into evidence that sharpens messaging and fuels the funnel.
  • Serve as the internal voice of the market, translating feedback, competition, and trends into recommendations and shaping roadmap priorities with product managers.
  • Define and track metrics proving product marketing impact (pipeline influenced, win rates, asset utilization, feature adoption, time-to-first-value) and iterate strategy based on insights.

Qualifications

  • 6-10 years of product marketing experience in SaaS, fintech, or infrastructure with proven GTM success and revenue impact in fast-growing environments.
  • Expertise in product positioning and messaging for complex or technical B2B products.
  • Strong sales enablement experience with tangible assets that improve win rates, deal velocity, or average deal size.
  • Project management and cross-functional leadership with ability to drive initiatives end-to-end.
  • Outstanding written and verbal communication with a portfolio of messaging frameworks or customer-facing content.
  • Analytical mindset with experience defining success metrics, building dashboards, and using data to iterate strategy.
  • Self-starter with ability to thrive in ambiguity and prioritize competing demands based on business impact.
  • Experience in fintech, compliance, or other technical B2B SaaS where education and trust-building are critical.

Skills

Required:Product marketingSales enablementMessaging and positioningAnalytics and measurementCross-functional leadership

Benefits

  • Equity upside of an early-stage startup with product-market fit of a later-stage company.
  • Daily lunch and snacks for office hub work.
  • Medical, dental, and vision insurance covered 100%.
  • One Medical membership covered, flexible sick benefits, and more.
  • Annual learning and development stipend for books, online courses, and conferences.
  • Home internet reimbursement stipend.
  • Wellness reimbursement program.
  • Annual team off-sites and in-person opportunities at Anrok hubs.
  • Home office setup stipend.
Last updated Sep 23, 2026. Interested? Apply on the company site.

About Anrok

The global sales tax solution built for modern commerce | Anrok

Anrok automates sales tax compliance across your financial stack, so you can grow your business in any market.

sales taxVATcompliancemodern commerce
Company profileWebsite

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