Senior Staff Product Marketing Manager - Enterprise Password Manager
Remote$180k - $261kFull-timePosted 3mo ago
About the role
Senior Staff PMM role focused on Enterprise Password Manager (EPM) at 1Password. Independent contributor with broad visibility, owning end-to-end messaging, positioning, competitive strategy, and launch execution for EPM, shaping the market narrative around credentials security for employees, service accounts, and AI agents.
Responsibilities
- Own messaging, positioning, and launch strategy for the Enterprise Password Manager.
- Define how 1Password talks about credentials security for employees, service accounts, and AI agents.
- Tell the story to analysts, IT buyers, security leaders, and sellers; ensure narrative works for practitioners and executives.
- Connect EPM’s story to the Unified Access platform narrative.
- Own positioning and market leadership claims for EPM.
- Partner with Solutions Marketing on competitive differentiation; maintain a cold understanding of competitors and how to win.
- Produce discovery decks, battlecards, objection-handling guides, and technical briefs used by sellers and SEs.
- Explain complex concepts (passkeys, machine credential lifecycle, AI agent authentication, zero-knowledge architecture) in customer conversations.
- Surface win/loss signals and translate into repeatable GTM motions.
- Influence Product Strategy with market/customer evidence and competitive intelligence.
- Bring market perspective to Product and advocate early for market decisions.
Qualifications
- 7+ years of B2B SaaS product marketing, with direct experience in password management, enterprise vaulting, credentials security, or identity security.
- Working knowledge of broad cybersecurity concepts.
- Experience repositioning a mature enterprise product and shifting market perception.
- Ability to market to enterprise IT and security buyers (admin, CISO, security engineer).
- Track record of winning in competitive markets by displacing incumbents.
- Understanding of credentials beyond passwords (API keys, certificates, machine secrets, passkeys) and issuing credentials to AI agents.
- Working knowledge of enterprise IT: MDM, SSO, directory services, IAM stack.
Skills
Required:Messaging and positioningCompetitive intelligenceStorytelling and narrative
Benefits
- Health benefits
- Dental benefits
- 401k and other retirement benefits
- Generous paid time off
- Equity grant
- Incentive programs
- RSU program
- Remote-first environment
- Volunteer days
- Bonusly recognition
Last updated Sep 30, 2026. Interested? Apply on the company site.
About 1Password
Password Manager & Extended Access Management | 1Password
More than a password manager and leader in Extended Access Management. Secure all sign-ins to every application from any device with 1Password.
Password ManagementExtended Access ManagementEnterprise SecurityCybersecuritySaaS ManagementPassword Generator
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