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Performance Marketing Manager

1Password· Marketing
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Remote$97k - $136kFull-timePosted 4d ago

About the role

Remote performance marketing role focused on growing 1Password's PLG and Self-Serve business across B2B and B2C, managing paid programs from awareness to conversion, and leveraging AI-enabled workflows to improve performance and efficiency.

Responsibilities

  • Contribute to the PLG and Self-Serve performance marketing strategy across B2B and B2C audiences.
  • Manage assigned paid channels and programs from awareness through conversion, including planning, execution, optimization, and reporting.
  • Launch and optimize campaigns, evaluate channel performance, and identify opportunities across audiences, messaging, creative, and funnel stages.
  • Build productive vendor relationships, manage account partnerships, and negotiate for stronger performance and value.
  • Monitor leading indicators such as clicks, signups, trial starts, activation, and cost per acquisition, as well as outcomes including paid conversions, subscription volume, revenue, and retention.
  • Design, run, and document experiments across channels, audiences, creative, offers, pricing pages, and other parts of the customer journey.
  • Use AI agents and automated workflows to improve execution speed, reporting efficiency, and the quality of performance insights.
  • Collaborate with campaign managers, Product Marketing, Growth, Analytics, and other partners to share learnings and make informed recommendations.

Qualifications

  • 5+ years of experience in performance marketing, growth marketing, or user acquisition, ideally supporting PLG or Self-Serve business models.
  • Hands-on experience managing paid marketing channels such as paid social, affiliates, display, programmatic, app-focused, influencer, or other emerging channels.
  • Ability to use advertising platform data and marketing analytics to evaluate performance, make decisions, and improve campaigns when attribution data is incomplete.
  • Experience connecting marketing activity to outcomes such as signups, trial starts, activation, paid conversion, CAC, retention, or revenue.
  • Strong cross-functional communication skills and the ability to collaborate with Growth, Product Marketing, Analytics, creative partners, and other stakeholders.
  • Experience supporting B2C or prosumer audiences, SaaS products, or self-serve customer journeys, along with familiarity with lifetime value (LTV) and CAC analysis.
  • Experience using AI-enabled tools or automated workflows to improve campaign execution, reporting, analysis, or decision-making.

Skills

Required:Performance marketing strategyPaid media managementAnalytics & attributionCross-functional collaboration
Last updated Oct 21, 2026. Interested? Apply on the company site.
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About 1Password

Password Manager & Extended Access Management | 1Password

More than a password manager and leader in Extended Access Management. Secure all sign-ins to every application from any device with 1Password.

Password ManagementExtended Access ManagementEnterprise SecurityCybersecuritySaaS ManagementPassword Generator
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