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CRM & Lifecycle Manager

Joko· Marketing
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Remote€43.4k - €69.3kFull-timePosted 3mo ago

About the role

CRM & Lifecycle Manager responsible for designing and running lifecycle programs across in-app, push, and email to convert signups into engaged, high-LTV users. Leads end-to-end CRM strategy, collaborates with Product, Data, and Brand, and uses AI to enhance personalization and experimentation.

Responsibilities

  • Guide new users to their first Joko “wow” moment: design onboarding journey including messaging, timing, and triggers to activate users quickly.
  • Turn engaged users into power users and advocates through retention and referral programs to lift long-term retention.
  • Maximize LTV across the full lifecycle with cross-channel journeys and data-driven segmentation and triggers; align with in-app experience.
  • Raise the bar on experimentation with continuous A/B testing to improve flows and lifecycle maps.
  • Take CRM to the next level with AI to automate segmentation, copy iteration, QA, and reporting; determine where AI adds value and deploy production solutions.
  • Drive growth across the company by partnering with Product, Data, User Acquisition, and Brand.

Qualifications

  • 5+ years of experience in B2C CRM or lifecycle marketing, preferably in a high-growth mobile or consumer app
  • Hands-on experience with modern CRM platforms (Braze, Iterable, Customer.io, or similar) and proficiency in in-app, push, and email, including deliverability, segmentation, templates, and orchestration
  • Data-driven mindset with ability to read cohort curves, funnel data, and A/B test results; data-informed decision making
  • Structured experimentation mindset with experience designing and running A/B tests that teach
  • Curious and hands-on with AI; experience building AI-driven CRM solutions and strong opinions on where AI adds value
  • User-centric approach with focus on understanding user needs and responses
  • Ownership and drive with accountability for outcomes and fast execution
  • Attention to detail to avoid delivery issues (merge tags, push timing, segmentation)
  • Languages: native-level French and fluent English

Skills

Required:CRM platformsData-driven marketingExperimentationAI in CRM

Benefits

  • Top-market compensation
  • Equity for everyone
  • Half-day per week dedicated to leveling up with AI
  • Yearly offsite and monthly in-person gatherings
  • Contribution to ClassPass subscription
  • 8-week fully paid parental leave for the second parent
  • ...and more (full list available)
Last updated Oct 1, 2026. Interested? Apply on the company site.

About Joko

We are looking for people who are willing to get out of their comfort zone to reach outstanding goals.

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