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Marketing Manager, Spain

Joko· International Expansion
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Remote€46k - €63kFull-timePosted 2w ago

About the role

Marketing Manager based in Spain responsible for localizing and executing Joko’s marketing strategy in the Spanish market, building local campaigns, lifecycle programs, and insights to drive acquisition, activation, engagement, and retention.

Responsibilities

  • Localize Joko’s marketing for Spain: Adapt centrally developed campaigns, messaging, creative assets, and workflows to Spanish culture, shopping habits, language, and market dynamics.
  • Plan and execute Spain-specific campaigns: Build the local calendar around retail, cultural, and seasonal moments in Spain, then partner with central specialists to deliver campaigns across channels from brief to launch.
  • Own the Spanish user lifecycle: Adapt CRM journeys and lifecycle automations to the local market, moving users from acquisition to activation, engagement, and long-term retention.
  • Turn Spanish consumer insight into action: Build understanding of local users, competitors, media, and shopping behavior, guiding product and marketing decisions; partner with User Acquisition to create locally relevant creatives.
  • Build local marketing foundations: Establish lightweight processes for collaboration across the Spain team, central specialists, and local agencies or partners.
  • Measure and optimize with data: Track campaign and lifecycle performance, run A/B tests, and translate results into clear recommendations and sharper execution.

Qualifications

  • Degree in business, marketing, communications, or equivalent track record.
  • At least 5 years of experience in consumer marketing, ideally in tech, e-commerce, or retail, with experience taking campaigns from idea to launch.
  • Knowledge of the Spanish consumer market and how consumer brands grow in it.

Skills

Required:Marketing strategy adaptation for local marketCRM and lifecycle marketingCampaign planning and executionData analysis and A/B testingSpanish market knowledge

Benefits

  • Top-market compensation
  • Equity for everyone with the chance to own a piece of what you build
  • Half-day each week dedicated to leveling up with AI
  • Yearly offsite in amazing locations and budget for team-building events & monthly in-person gatherings
  • Contribution to your ClassPass subscription
  • 8-week paid-leave for the second parent
Last updated Oct 22, 2026. Interested? Apply on the company site.

About Joko

We are looking for people who are willing to get out of their comfort zone to reach outstanding goals.

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